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The Head of Growth Marketing is responsible for brand positioning, B2B demand generation, content creation, and sales enablement, focusing on performance metrics in a remote setting.
Florence is the safe AI nurse transforming care in the US — automating care management so clinicians can focus on patients. Scaling fast. generatedhealth.com
We need a marketer who builds, not manages. Someone who owns brand and drives ABM from day one — and reports direct to the CEO.
What you'll own:
- Brand positioning and messaging
- B2B demand gen and ABM
- Content across email, social, and thought leadership
- Sales enablement — decks, one-pagers, case studies
- Marketing performance metrics with full accountability
What we're looking for:
- 3+ years B2B healthtech marketing, with hands-on ABM
- Strong understanding of US health plans & VBC-enablers
- We're not looking for years of experience — we want raw drive and intellect
- Start-up or scale-up experience essential
- East Coast US preferred
Full-time. Fully remote. Competitive salary based on experience. Equal opportunity employer.
Top Skills
Abm
B2B Marketing
Content Marketing
Marketing Performance Metrics
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