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Rare Ideas

Head of Marketing (Group)

Posted 2 Months Ago
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In-Office
Pune, Maharashtra, IND
Expert/Leader
In-Office
Pune, Maharashtra, IND
Expert/Leader
Lead marketing and brand strategy across Together Hospitality’s portfolio, managing a 17-person multidisciplinary team. Own annual and quarterly plans, budgets, performance metrics, creative quality, brand identity, commercial growth, and industry relationships. Develop team culture, hire and coach talent, connect marketing investments to footfall, bookings, community growth, and revenue, and represent the group with hospitality, media, and cultural communities.
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Head of Marketing & Brand
  • Pune | Full-Time | Together Hospitality

  • Compensation : ₹18–28 LPA (commensurate with experience)

  • Location : Pune (Full-Time)

  • Reports to: Partners

Build the marketing function behind some of the most exciting hospitality brands in India.

Together Hospitality is looking for a Head of Marketing & Brand to lead the next phase of growth across our portfolio of brands.

This is not a role for someone looking to manage social media calendars or approve captions. This is a leadership role for someone who can build teams, shape culture, define strategy, elevate creative standards, and drive commercial outcomes through marketing.

You will lead a team of 17 marketers, creatives, strategists, designers, and specialists while working directly with the Partners to build brands that are culturally relevant, commercially successful, and creatively exceptional.

If you care deeply about hospitality, great creative work, and building something meaningful from the ground up, we'd love to meet you.




Requirements
What You'll Be Responsible For
Brand & Marketing Strategy
  • Own the annual and quarterly marketing strategy across all brands.

  • Define priorities, objectives, budgets, and performance metrics.

  • Build marketing plans that connect brand building with business growth.

  • Identify opportunities, cultural moments, launches, and campaigns worth investing in.

  • Ensure every brand maintains a clear, distinct, and evolving identity.

Team Leadership & Culture
  • Lead and develop a multidisciplinary marketing team.

  • Set clear expectations, KRAs, and performance standards.

  • Build a culture of ownership, accountability, creativity, and continuous improvement.

  • Coach team members through regular feedback and development conversations.

  • Hire exceptional talent and maintain a high bar for both performance and cultural fit.

Creative Quality
  • Act as the final quality gate for marketing output across all brands.

  • Work closely with creative leadership to ensure strong design, content, storytelling, and execution.

  • Champion a creative-first philosophy where quality is treated as a business advantage.

  • Continuously raise the standard of work produced by the team.

Commercial Impact
  • Own and manage the marketing budget across all brands.

  • Ensure investments are tied to measurable outcomes.

  • Drive initiatives that contribute to footfall, bookings, community growth, and revenue.

  • Present clear and actionable performance reports to leadership.

Industry Presence
  • Build meaningful relationships within hospitality, media, and cultural communities.

  • Represent Together Hospitality at industry events, partnerships, and public-facing opportunities.

  • Contribute to building the group's reputation as one of the most respected hospitality brands in the country.



What Success Looks Like
  • Our brands become stronger, more recognizable, and more culturally relevant year after year.

  • Marketing contributes directly to commercial growth.

  • The team consistently delivers high-quality work with minimal oversight.

  • Top talent wants to join and stay with Together Hospitality.

  • Partners have complete confidence in the marketing function and its leadership.



What We're Looking For
Experience
  • 8–14 years of experience in marketing, branding, or creative leadership.

  • Experience managing multi-brand portfolios.

  • Prior exposure to hospitality, F&B, lifestyle, culture, or consumer brands preferred.

  • Experience leading and developing teams.

Skills
  • Strong strategic and commercial thinking.

  • Excellent leadership and people management capabilities.

  • Ability to balance creative quality with business outcomes.

  • Strong communication and stakeholder management skills.

  • Comfortable working in a fast-paced, entrepreneurial environment.

Mindset
  • Builder, not maintainer.

  • High standards without ego.

  • Creative and commercially aware.

  • Curious about culture, hospitality, food, design, and consumer behaviour.

  • Excited by the challenge of creating something meaningful and long-lasting.



This Role Is Not For You If
  • You prefer execution over leadership.

  • You need highly structured corporate environments.

  • You avoid difficult conversations or performance management.

  • You are uncomfortable being accountable for both creative quality and business outcomes.



Ready to Build Something Exceptional?

Apply with your resume, portfolio, LinkedIn profile, and a brief note on why this role interests you.



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Rare Ideas Pune, Mahārāshtra, IND Office

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