Role: Digital Marketing
Job location: Thane
As a campaign executive, you will be responsible for planning, executing, and managing marketing campaigns to drive customer engagement, drive conversion improvement across product funnel and support our business objectives. You will be responsible for the overall campaign execution, including market research, target audience segmentation and tactical recommendations. You will also collaborate with cross-functional teams and leverage your expertise in marketing strategies to drive results.
Key Responsibilities:
1. Developing & executing marketing campaigns (CRM) aligned with business objectives with adhere to timelines & ensuring seamless execution and delivery.
2. Well-versed with marketing tools like Moengage, Clevertap.
3. Collaborating with cross-functional teams to create compelling marketing collateral
4. Tracking campaign performance, analysing data and metrics and providing actionable insights and recommendations for campaign optimisation.
5. Conducting market research and analysing consumer insights to identify target audience segments, preferences and behaviours.
6. Managing relationships with external agencies, vendors and partners to ensure timely and effective campaign execution.
Experience & Qualification:
- A bachelor's degree in marketing, advertising, business, or a related field.
- 2+ years of experience as campaign executor or a similar role
- Knowledge of marketing automation platforms and CRM systems for campaign execution and lead management.
- Proficiency in using analytics tools to measure and optimise campaign performance.
- Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
About Incred:
InCred is a new-age financial services group that leverages technology & data-science to make lending quick & easy.
InCred is credit for Incredible India. We use technology & data-science to make lending quick, simple & hassle-free. We believe traditional ways of lending can exclude those most in need because of outdated, rigid & often inefficient processes. At InCred, we have simplified the lending process with a sharp focus on serving our borrowers’ unique needs & circumstances.
Our Products:
Personal Loans
Student Loans
Secured Business Loans
Specialised MSME Loans
Loans to Financial Institutions
