This position will be responsible for developing and monitoring media plans. This role will be responsible for managing media fundamentals education while stewarding media execution for a suite of Basis clients. You will contribute by:
Leveraging a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy
Delivering integrated media plans considering all media channels based on clear rationale
Maintaining an understanding of all syndicated media tools and how they can contribute to the planning task at hand
Collaborating with analytics team to ensure media strategies and reporting insights/deliverables are aligned to business objectives and measures of success
Negotiating with vendors to secure the best inventory and pricing available for our clients
Providing guidance and assist in shaping Key Performance Indicators (KPI’s) for strategic media plans
Cultivating strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers.
Operating with a solutions-oriented approach and a high degree of client servicing
Contributing to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign
Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full
Assisting Finance in billing executions and discrepancies
Completing traffic sheets and assisting with gathering creative assets and instructions as needed
WHAT YOU BRING TO THE TABLE
2+ years of experience in digital media planning and buying
Understanding and interest in programmatic media and real-time bidding
Experience working alongside a Demand Side Platform
Strategic thinking and proactive client service skills
Strong written and verbal communication skills
Strong issue resolution and problem-solving capabilities
Ability to work well in a cross functional team environment
Passion for staying current with the latest research and media tools to guide recommendations
Intermediate to Advanced Excel and PowerPoint skills
Commitment to creating inclusive, respectful environments where all voices are valued and supported.
Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
BONUS POINTS
Hands on DSP buying experience
Previous holistic media planning experience
Experience working with a 3rd party ad server
Experience in digital reporting dashboards such as Datorama
Experience in holistic media planning with a focus on search and social
Basis Certified
