As Lead — Marketing Operations, you will be the analytical and operational nerve centre of Sprinto’s Marketing function. You will own the systems, data, and insights that help our marketing leadership make faster and better decisions — turning pipeline signals into strategy, spend into provable ROI, and weekly data into a coherent growth narrative.
This role is for you if:
You have lived inside a high-velocity SMB marketing engine and know how the chaos works
You love data — not just reporting it, but interrogating it until it tells you something useful
You want to own the operating rhythm of a marketing org, not just support it
What Your Impact Will Look Like:
Lead Weekly and Monthly Business Reviews end-to-end, from data synthesis to leadership narratives
Build dashboards that surface leading indicators and enable proactive decision-making
Translate complex, multi-source data into clear insights and serve as the single source of truth for marketing performance across channels and segments
Maintain a real-time view of marketing spend vs. budget across paid and organic channels
Build standardised reporting that connects spend to pipeline and revenue impact
Identify inefficiencies and drive data-backed budget reallocation in partnership with Finance
Own and refine attribution models (multi-touch, first-touch, revenue-weighted)
Build and maintain ROI frameworks for demo and revenue attribution across channels
Partner with Sales and RevOps to align on pipeline definitions and surface actionable attribution insights
Own and improve marketing forecasting models linking spend, conversion, and pipeline outcomes
Run forecast vs. actual reviews with structured root-cause analysis
Partner with Marketing leadership to scenario-model plans and stress-test assumptions
1. Business Reviews & Performance Intelligence
2. Marketing Spend Accountability
3. Revenue & Demo Attribution
4. Forecasting & Planning
What You’ll Bring To The Team:
Experience: 3–5 years in Marketing Operations at a growth-stage SaaS company (Series B+ preferred)
SMB Expertise: Experience in high-volume SMB environments; strong understanding of CAC efficiency and buying behaviour
Analytical Depth: Strong problem-solving ability; can diagnose funnel issues and trace root causes independently
Excel & BI Tools: Advanced Excel/Sheets; experience with BI tools (Looker, Tableau, Power BI); SQL is a plus
AI Fluency: Actively uses AI tools (ChatGPT, Claude, Copilot, etc.) to accelerate MarkOps workflows
Stakeholder Management: Proven ability to align Marketing, Sales, RevOps, and Finance using data
Communication: Strong written and verbal skills; able to simplify complexity and communicate with leadership
We’re looking for a sharp, structured operator who has worked inside a fast-scaling SaaS marketing engine — someone who defaults to data and communicates with clarity across levels.
How We Care For Our Sprinters :
- Work wherever you are: We’re 100% remote, so you get to choose if you want to work from home, cafe, hills or beaches.
- Co-working, on the house: If co-working is your jam, we offer a generous annual allowance of up to INR 14,000 annually* for social working.
- We care about your learning: We are invested in seeing you grow, and commit USD 1000 annually to help you level up your skills.
- We count your spark, not your leaves: We care about you not just as an employee, but as a person. So if you need a reset, make use of Unlimited leaves.
- Your Safety Net, Woven in: We take care of the what-ifs. From health insurance with coverage up to INR 10 lakh for you and your family, to accident protection of an additional INR 10 lakh, and life insurance worth 3× your annual salary, our benefits wrap you and your family in protection so you can focus on thriving.
- Workspace setup of your dreams: Work from anywhere, and if that’s home, we’ll chip in INR 35,000 to help you create a space that’s as effortless as your workflow.
