Lead - Performance Marketing

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized  by leading organizations around the world:

• BrowserStack is Great Place to Work-Certified™ 2020-21

• Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

• Ranked in Forbes Cloud 100 in 2021 - for the second time

• Featured in LinkedIn Top Startups India 2018

Role in a Nutshell

As a Performance Marketing Expert, you will play a crucial role in developing, implementing, and optimizing our paid marketing campaigns across various platforms to ensure exponential growth of BrowserStack. Your primary focus will be on maximizing ROI through strategic ad placement, conversion optimization, and meticulous data analysis. The candidate should  have extensive experience running ads across major marketing channels and a deep understanding of B2B SaaS and developer marketing. You will need to coordinate and work with multiple teams at BrowserStack that involve content, design, growth, product and engineering. 

What will you do

• Campaign Management: Develop, execute, and manage comprehensive advertisement strategies across all major paid marketing channels including Google Search, Bing Search, Meta Ads, LinkedIn Ads, Twitter Ads, Display Ads, and Programmatic Ads to drive growth of leads, sign ups and other valuable conversions.

• Conversion Tracking & Optimization: Implement and manage conversion tracking systems to monitor key metrics. Apply conversion rate optimization techniques to enhance campaign effectiveness to ensure positive ROI on our campaigns

• Funnel Management: Develop and refine B2B funnels via rapid experimentation to ensure smooth user journeys and maximize lead generation and conversion rates.

• Optimization & Analytics: Continuously optimize campaigns to improve performance and achieve KPIs. Utilize Google Analytics, Google Tag Manager, and other tools to track and analyze campaign performance, conversion rates, and user behavior.

• B2B SaaS Expertise: Leverage knowledge of B2B SaaS and developer marketing to tailor strategies that resonate with our target audience and drive qualified leads. You should have knowledge and experience in running inorganic campaigns on developer focused platforms such as Stack Overflow, Reddit and SaaS websites such as G2, Trustradius etc.

• Data-Driven Decision Making: Analyze campaign data to identify trends, insights, and opportunities for improvement. Provide actionable recommendations to enhance performance.

• Creative & Copywriting: Collaborate with creative teams to craft compelling ad copy and visuals. Ensure that messaging aligns with brand strategy and engages the target persona effectively.

• Market Research: Stay up-to-date with the latest industry trends, emerging technologies, and competitive landscape to inform strategic decisions and keep our campaigns ahead of the curve. Identify new avenues and channels for BrowserStack to leverage to reach our target audience. 

Desired Experience

• Experience: Minimum of 5+ years of experience managing Ad campaigns across major platforms such as Google Search, SA 360, DV360, Bing Search, Meta Ads, LinkedIn Ads, Twitter Ads, Display Ads, and Programmatic Ads. 

• Technical Skills: Strong subject matter expertise in running Google Search Ads along with detailed understanding of all search metrics and reporting is a must. 

• Understanding of Tools: Strong proficiency in Google Analytics, Google Tag Manager, Looker and conversion tracking tools. Proven ability to analyze data and derive actionable insights.

• Domain Expertise: Experience in B2B SaaS and developer marketing is highly desirable. Deep understanding of B2B sales funnels and the unique challenges and opportunities in this sector.

• Analytical Skills: Exceptional analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.

• Creative Skills: Strong copywriting skills with the ability to create persuasive and engaging ad content.

• Communication: Excellent verbal and written communication skills with the ability to convey complex concepts clearly and effectively. Collaboration skills to work with different functions and teams. 

Benefits:

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

• Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

• Gratuity as per payment of Gratuity Act, 1972

• Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

• Remote-First work environment that allows our people to work from anywhere in India

• Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience