The Lead Qualification Associate will assess and qualify leads, maintain CRM data, track metrics, and collaborate with teams to enhance lead generation strategies.
Job Description:
About the Role:
We are seeking a detail-oriented and results-driven Lead Qualification Associate to join our Sales/Business Development team. In this role, you will be the first point of contact for potential clients, responsible for evaluating and qualifying inbound and outbound leads to ensure a strong sales pipeline. Your ability to assess lead quality, gather key information, and communicate effectively will play a critical role in driving revenue growth.
Key Responsibilities:
- Engage with prospects via email, and chat to understand their needs and assess fit.
- Qualify inbound and outbound leads based on established criteria.
- Maintain and update CRM systems (e.g., Salesforce) with accurate lead data and notes.
- Collaborate closely with sales, marketing, and business development teams to improve lead generation strategies.
- Identify and route high-potential leads to the appropriate sales representatives for follow-up.
- Track and report key metrics related to lead qualification, conversion rates, and pipeline health.
- Conduct light market research to support lead enrichment and segmentation efforts.
- Provide feedback on lead quality and campaign performance to the marketing team.
Qualifications: - 1+ years of experience in lead qualification or a client facing role
- Strong communication and interpersonal skills.
- Excellent with email writing
- Good at MS Excel and basic knowledge of CRM like salesforce
- Highly organized with great attention to detail.
- Ability to work independently and manage time effectively in a fast-paced environment.
Location:
DGS India - Pune - Baner M- AgileBrand:
MerkleTime Type:
Full timeContract Type:
PermanentTop Skills
Excel
Salesforce
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