The Lifecycle Marketer will design and implement lifecycle strategies, optimize engagement, create nurture programs, and enhance customer communication in a B2B SaaS environment.
Sprinto automates information security compliance for 2,000+ customers across 75+ countries. Backed by Accel, ELEVATION & Blume Ventures ($32M funding, Series B), our team of 300+ is transforming how businesses approach security compliance.
THE OPPORTUNITY
As our first dedicated Lifecycle Marketer, you’ll own the strategy, systems, and execution that guide leads from first touch to revenue—and beyond. This is your chance to build from scratch, transform a fragmented nurture motion into a data-driven, behavior-first engine, and shape how Sprinto engages its customers at scale.
You'll work across PLG and sales-led funnels, optimising every moment to increase engagement, velocity, and conversion.
YOUR IMPACT
- Design and implement end-to-end lifecycle strategies across PLG signups, MQLs, SQLs, and outbound leads
- Build multi-channel nurture programs (email + in-app) that are automated, segmented, and personalized by behavior, persona, and funnel stage
- Use tools like HubSpot, Mixpanel, and GA4to run experiments, trigger workflows, and track performance
- Own segmentationlogic that powers smarter communication at every step
- Write conversion-optimized copythat resonates with startup founders, CTOs, and technical decision-makers
- Run A/B testsacross messaging, cadence, and channels to drive constant iteration and improvement
- Partner with Product, Sales, Growth, and Content to align lifecycle efforts with feature launches, product usage triggers, and revenue goals
- Conduct qualitative and quantitative researchto identify friction points, drop-offs, and re-engagement opportunities
- Report on lifecycle metrics, share learnings across teams, and use insights to influence upstream funnel strategy
YOU BRING
- 3–5 years of experience in lifecycle or customer marketing along with content strategy, ideally in B2B SaaS
- Hands-on experience with PLG and sales-led GTM motions
- Deep understanding of user journeys, buyer psychology, and how to influence behavior through content
- Strong copywriting and storytelling skills tailored to technical audiences
- Ability to work cross-functionally and drive alignment with high-context teams
- A systems mindset—you’re excited to build the engine, not just the campaigns
- Experience working with HubSpot, Mixpanel, GA4, or similar platforms
- A self-starter mentality; you're comfortable making decisions without perfect data and thrive in fast-moving environments
WE OFFER
- Remote-first culture
- Comprehensive health benefits
- Workstation and device allowances
- Professional development budget
- Ground-floor opportunity to shape our customer journey strategy
Marketing_POD
Top Skills
Ga4
Hubspot
Mixpanel
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