Develop and execute LinkedIn organic and paid marketing strategies to grow brand presence and generate B2B leads. Manage LinkedIn Ads, budgets, targeting, A/B testing, content calendars, executive thought leadership, community engagement, analytics, KPI tracking, conversion measurement, and monthly reporting. Collaborate with marketing and business stakeholders to optimize campaigns and drive pipeline growth.
Job Overview
We are seeking a highly strategic and data-driven LinkedIn Digital Marketing Expert to scale our brand’s presence, generate high-quality
B2B leads, and manage our end-to-end marketing footprint on LinkedIn. In this role, you will lead the strategy and execution of both organic
content positioning and paid LinkedIn Ads campaigns to drive measurable growth.
Requirements
Core Responsibilities
? Paid Campaign Management
- Design, deploy, and optimize highly targeted LinkedIn Paid Ad campaigns.
- Allocate and manage ad budgets efficiently to maximize Return on Ad Spend (ROAS).
- Conduct strict A/B testing on ad creatives, copy, landing pages, and audience segments.
- Build advanced target segments using LinkedIn Insight Tag website demographics, account-based marketing (ABM) lists, and lookalikes.
✍️ Organic Strategy & Content Creation
- Own the content calendar for our LinkedIn Company Page.
- Write compelling B2B copy, text posts, image carousels, and video outlines.
- Ghostwrite thought-leadership content for executive team profiles to expand organic reach.
- Foster community engagement by actively monitoring and replying to comments and direct messages.
? Analytics & Reporting
- Track critical performance indicators (KPIs) including CTR, CPC, CPL, and conversion rates.
- Translate raw LinkedIn Campaign Manager metrics into actionable business growth insights.
- Build comprehensive monthly performance reports for senior stakeholders.
- Required Skills & Qualifications
- Experience: Minimum of 3+ years of dedicated experience running B2B LinkedIn marketing campaigns.
- Platform Mastery: Deep technical knowledge of LinkedIn Campaign Manager, Sales Navigator, and the LinkedIn Insight Tag.
- Lead Generation: Proven track record of leveraging LinkedIn for pipeline generation and customer acquisition.
- Analytical Mindset: Proficiency with web tracking tools like Google Analytics to measure downstream conversion funnels.
- Communication: Exceptional English copywriting and verbal presentation skills.
- Education: Bachelor’s degree in Marketing, Communications, Business, or equivalent hands-on portfolio experience.
Preferred Qualifications
- Official LinkedIn Certified Marketing Insider or LinkedIn Marketing Strategy credentials.
- Familiarity with Customer Relationship Management (CRM) and automation tools like HubSpot or Salesforce.
- Basic graphic design or video editing skills using tools like Canva to quickly iterate on ad creatives.
Similar Jobs
Fintech • Information Technology • Financial Services
Design, develop, and maintain software components and validation frameworks. Create and execute test plans, identify and track defects, support automation and regression testing, collaborate with stakeholders, monitor application behavior, and contribute to QA standards using tools like Git and test automation frameworks.
Top Skills:
GitPythonSeleniumSQL
6 Minutes Ago
Fintech • Information Technology • Financial Services
Lead index projections and research using statistical analysis, advanced data science, and domain expertise to inform trading and product decisions. Build analytics platforms, partner with quant research and product teams, provide client-facing insights, and design risk controls for index data and methodologies.
Top Skills:
AladdinBloombergFactsetPythonRSQL
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Manage administration, logistics, budgeting and vendor relationships for sales capability programs. Develop, deliver and track learning content and digital initiatives, run evaluations, provide field coaching, create capability plans and dashboards, and partner with sales leaders to close performance gaps across assigned regions.
What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
