About Trilliad
Trilliad, a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing and Customer Success. Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value.
At Trilliad, culture is our backbone. It shapes how we think, behave, and treat one another, and it defines how our clients, partners, and communities experience us. Every company has a culture and at Trilliad we make ours intentional—anchored in our Leadership Principles. These principles guide every decision and interaction: putting the company first, obsessing over growth, remembering that business is personal, and ensuring strategy turns into execution. We succeed by being one team, striving for greatness, speaking the truth, and holding ourselves accountable. We lighten up with humor, stay patient and disciplined, run towards problems, celebrate results, and never accept confusion as an option. This is the culture you step into at Trilliad—purposeful, lived, and continually developed.
What you will do
The Digital Advertising Manager, Paid Search & Social is accountable for capturing high-intent demand within client engagements. This role exists to intercept buyers actively searching for solutions and feed qualified demand into the broader ABX and revenue engine. This role sits at a critical point in the funnel—where intent becomes action. Success requires fast decision-making, disciplined optimization, and a deep understanding of how search behavior connects to landing experiences, account strategy, and downstream conversion.
Which means that on a day-to-day basis, you will:
- Own paid search strategy and execution across MaaS client engagements
- Capture high-intent demand through efficient, well-structured search campaigns
- Continuously optimize performance to improve efficiency and conversion
- Share insights that inform ABM, content, and landing page strategy
- Build, manage, and optimize social media, Google Ads and Bing search campaigns
- Conduct keyword research and group keywords by buyer intent and stage
- Write, test, and refine search ad copy aligned tightly to landing pages
- Monitor performance daily and adjust bids, budgets, match types, and targeting
- Identify keyword expansion opportunities and emerging intent signals
- Leverage automated bidding and Performance Max where appropriate
- Coordinate insights with ABX Display and Content Strategists to strengthen overall funnel performance
How you’ll do it
Because how we do things matters just as much as what we do at Trilliad, our Leadership Principles should act as a compass directing the everyday behavior of every teammate across the organization:
- Growth Obsessed.For our business, our clients, and our Selves.
- Business is Personal.Cultivate relationships. Make space for connection. Care about each other.
- Strategy Without Execution Is Just Dreaming.Hope is not a strategy. Vision matters—so does execution.
- Be One Team.No lone wolves. Have each other’s back and help each other out.
- Raise The Bar.Good is the enemy of great. Better never stops. Be a Difference-Maker.
- Confusion Is a Choice.Stay curious—Seek to understand. Share context—seek to be understood.
- The Journey Matters.Meaningful work takes time. Be patient. Think: the next 90 days and the next 10 years.
- Create Client Value. Become irreplaceable.
- Lighten-Up.Humor and laughter deepen bonds.
- Tighten-Up.Focus, discipline, and rigor count.
- You Have the Ball.Be accountable. Take action. Go the distance.
- Run Towards Problems.We don’t sweep things under the rug. Symptoms signal deeper causes. Find the root.
- Have the Hard Conversation.Be direct and empathetic. Speak the truth, kindly. Feedback is a gift.
- Celebrate Results.Make recognizing greatness a habit.
- Think “We” Not “Me.”Prioritize what’s best for the business, the team, and the journey.
What you’ll bring – skills
(i.e., the critical things you need to be proficient at in order to perform the role to expectations)
- Ad Platforms: LinkedIn, Meta, Twitter, Trade Desk, Display & Video 360, Google Ads, Google Campaign Manager
- Critical Thinking
- Data Analysis
- Data Interpretation & Visualization
- Eye for Detail
- Paid Search Campaigns: Set-Up and execution
- Buyer Intent Mapping
- Ad Copy Development
- Keyword Research & Management
- Presentation Skills
- Site Tagging
- Storytelling
What you’ll bring – knowledge
(i.e., the critical things you need to know in order or perform the role to expectations)
Strong data analysis and performance reporting capabilities
- Search intent behavior across different buyer stages
- How paid search supports broader ABX and revenue strategies
- Automated bidding strategies and modern search campaign structures
- Funnel performance and conversion dynamics
- Understanding of how Google Ads connects to CRM systems, analytics tools, and reporting dashboards.
What you’ll bring - experience
(i.e., the critical prior experience you must have in order to perform the role to expectations).
- 5+ years hands-on experience managing Google Ads search campaigns
- Experience structuring campaigns for efficiency and scalability
- Hands-on experience working with Google Analytics and Looker Studio for paid search reporting.
- Experience collaborating with display, content, and web optimization teams
- Proven ability to act on data quickly in a fast-moving environment
The Trilliad Agreement
If you want to be part of building a truly great growth company—and if you want to help cultivate a culture that is differentiated and that creates value for customers and colleagues alike—then you might be a fit for Trilliad.
Accepting that invitation means more than bringing your skills, knowledge, and experience to bear in your role. It also means working in alignment with our Leadership Principles, which guide how we show-up for each other, our customers, and the work. Because at Trilliad how we do things matters just as much as what we do.
When you show up in this way—bringing your best and living our Leadership Principles—you can expect Trilliad to uphold its side of The Trilliad Agreement: a workplace in which we grow, connect, and thrive.
A workplace where we grow
- You’ll stretch your skills and shape your career through work that pushes boundaries and raises the bar.
- You’ll have access to world-class training and development.
- You’ll have the clarity and tools to deliver results that matter.
A workplace where we connect
- You’ll be guided by leaders who are worth following.
- You’ll build relationships that go beyond the job.
- You’ll be invited to offer thoughtful feedback, and when you do your voice will be heard.
A workplace where we thrive
- Great results will be recognized and celebrated.
- You’ll work in an environment with teammates who have your back.
- You’ll receive competitive pay and benefits that recognize your impact and support you inside and outside of work
Global does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
