Manager, AI Search Optimization

Work Schedule

Environmental Conditions

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
DESCRIPTION:
As a Marketing Specialist III at Thermo Fisher Scientific, you'll develop impactful marketing initiatives to enable our mission of making the world healthier, cleaner and safer. In this role, you'll support AI-driven search initiatives by developing AI-ready content, performing technical and on-page SEO checks, and using analytics to identify optimization opportunities and measure performance. The role partners closely with cross-functional teams to improve search and AI visibility, ensure alignment with business priorities, and driving measurable marketing impact across digital channels.

REQUIREMENTS:

• Support AEO/GEO initiatives by building AI-ready content briefs and applying structured formats for answer engines and LLMs.
• Assist with topic prioritization, keyword, prompt and FAQ analysis, and content gap identification.
• Conduct technical and on-page checks, including schema validation, crawlability review, and visibility troubleshooting.
• Use dashboards and tools (GSC, SEMrush, Looker Studio, Adobe) to monitor performance, track errors, and surface insights.
• Participate in AI visibility testing; log issues such as misinformation, missing coverage, or hallucinations for escalation.
• Support multi-modal optimization efforts (blog, video, imagery) and updates across priority pages.
• Collaborate with divisional partner to ensure alignment with business goals and campaign priorities.
• Maintain documentation, templates, and process standards for AEO/GEO workflows.
• Coordinate with vendors or partners on basic tasks related to visibility or content optimization.
• Demonstrated success achieving marketing KPIs and business results
• Ability to stay current with emerging marketing trends and technologies
• Travel may be required (10-15%)

EXPERIENCE:

• 2+ years of experience in digital search, or content optimization.
• Understanding of technical fundamentals (schema, feature snippets, metadata, signals).
• Exposure to AI-driven search, structured content, or LLM optimization preferred.
• Hands-on experience with analytics and search tools (Looker Studio, GSC, SEMrush, Adobe, CMS).
• Experience supporting large websites or B2B/Life Sciences content is a plus 

KNOWLEDGE, SKILLS, ABILITIES:

• Ability to work effectively with remote teams (virtual team environment) in different time zones.
• Able to build relationships with key individuals necessary for collaboration.
• Detail-oriented with strong organizational skills, demonstrates natural leadership capabilities, able to thrive under tight deadlines and perform multiple tasks effectively and concurrently.
• Strong written and verbal communication skills, project management and proofreading skills.
• Moderate proficiency using excel, power point, Microsoft teams.