Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
Burson is looking for a Manger– Digital Marketing, who will be responsible for determining the digital strategy for the firm’s marketing initiatives and shall take full responsibility for all online content, posted from the official company owned channels. The individual will lead digital evangelization initiatives with the leadership of the firm.
The purpose of this role is to have an impact on the Burson Group India brand through progressive online marketing strategies across all digital media. He/she will be responsible for getting visibility through the use of social media, as well as select online media opportunities, while promoting Burson Group India’s online branding at partnership and sponsorship events.
What you'll do:
- Plan and execute all web, SEO/SEM, social media and advertising communication campaigns, in consultation with the Head - Marketing Communications.
- Design, build and maintain the company’s social media presence
- Updates on events, news, posts, pictures, videos, thought leadership on various social media platforms for Burson Group India.
- Identify opportunities to harness digital channels to deliver increased traffic to Burson Group India’s owned media channels
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify and implement new digital and social media trends.
- Identify trends and insights, and optimize spend and performance based on the insight
- Ensure Compliance
- Manage the internal network of content authors to ensure that our website and social media presences meet high editorial, usability and effectiveness standards.
- Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the organization with those possibilities.
Experience that contributes to success:
- 4+ years of experience in digital marketing or marketing communications, with a strong understanding of identifying target audiences.
- Highly organized, with excellent time-management skills and attention to detail.
- Strong communication and interpersonal skills, both written and verbal.
- Persuasive, enthusiastic, and tenacious, with a proactive approach to challenges.
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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