Product Content:
Product Content at Dream11 spearheads all the content efforts for different product areas. The team has a strong understanding of 3 things: the Dream11 product, the target audience and the marketing channels available to use. The Product Content team shapes effective and engaging user-focused marketing content through close collaborations with the Product Marketing Managers, Product Managers, and Graphic Designers.
Your Role
- Identify pain points and gaps across communication channels using data
- Create and manage engaging copy for multiple channels such as Push Notifications, In App Communication, Stories, WhatsApp, Email and more
- Set processes for effective work flow between the Content team and other teams
- Manage App Store Optimization efforts and SEO efforts
- Take initiative to come up with creative and innovative content solutions
- Use a data-driven approach for storytelling & content strategies
Qualifiers
- 3+ years of experience in a digital consumer product
- High level understanding of product marketing channels like - Pushes, In-Apps, Stories, WhatsApp, Emails, etc
- Knowledge of marketing and engagement platforms like CleverTap
- Excellent communication skills
About Dream Sports:
Dream Sports is India’s leading sports technology company with 250 million users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
For more information: https://dreamsports.group/
Dream11 is the world’s largest fantasy sports platform with 220 million users playing fantasy cricket, football, kabaddi, basketball, hockey, volleyball, handball, rugby, futsal, American football & baseball, on it. Dream11 is the flagship brand of Dream Sports, India’s leading Sports Technology company and has partnerships with several national & international sports bodies and cricketers.
