Manager - Regional Customer Marketing

Job Title
Manager - Regional Customer Marketing
 

About the Function:
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the Role

This role is responsible for all brand related activities at the regional level by designing and implementing image building activities with the objective to drive sales through various marketing activities like consumer activations, brand visibility and events leading to brand awareness and top of the mind recall Typical Role Requirements Qualification: MBA

Experience:

5 to 6 years’ experience

Knowledge & skills:

Marketing framework

- planning, budgeting, execution, and review.

- Analytical & reasoning skills

- Communication & negotiation skills

Leadership Band: Strategic Implementation, Operational Implementation Proximity to Business: Market Strategy Development, Business and Commercial Planning and partnering (Collaboration & Influencing)

AREAS OF RESPONSIBILITY
1. Strategize and execute customer marketing initiatives and activations in coordination with brand marketing team and regional sales team. Lead the quarterly/annual planning in coordination with Marketing & Sales team within the project vertical
2. Identifying and executing brand communication options at various channels as per brand imperatives. Understand regional nuances in channels which are used in designing local programs keeping in mind brand, channel and micro channel.
3. Budget planning across various brands and ensuring seamless execution of brand plans within the budgetary framework while ensuring adherence to brand guidelines. Ensure marketing spend stays within the approved budgets at the regional level.
4. Develop visibility strategy for respective channel and oversee execution. To innovate in terms of display units, collaterals to drive visibility across the region. Should work towards standardization of processes, signage and bring about economies of scale by effective vendor management and evaluating vendors
5. Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell-out.
6. Establish a robust measurement mechanism for customer marketing initiatives and highlight the performance at the regional Level. Monitor and evaluate performance to define actionable learning for improvement
7. Understand channel's best practices in FMCG related industries and leverage it by incorporating key insights in channel programs.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.