The Market Research Analyst will generate and validate technographics data, collect information on technology products and vendors, analyze data, and make actionable recommendations to support marketing and sales objectives. They will perform competitive analysis and ensure data accuracy while staying informed on market trends.
Company Description
DemandMatrix is a technology company working in AI, machine learning, and big data space. We help B2B technology marketing, sales and product management teams bring relevance in their outreach. With a rapidly growing team of 120+ employees working from Pune, US and Australia we are looking for passionate individuals who wish to make a great career in the hi-tech industry.
Job Description
We are looking for a Market Analytics QC to generate and validate technographics data, product keywords and track upcoming technologies. The tasks require an understanding of various technologies and their usage and adoption, differentiate similar technology products on basis of nuanced features, performing competitive analysis.
Responsibilities include but not limited to:
- Understand business objectives specifically for marketing and sales teams of technology product vendors, and design research methods to discover data sources, validate technographics data, generated by our pipelines.
- Collecting data on technology products, vendors, consumers, competitors, and marketplace. Consolidating information into actionable items, reports, and presentations, to make recommendations.
- Compiling and analyzing data using modern and traditional methods.
- Use online market research and catalog findings to databases.
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
- Remain fully informed on market trends, other parties researches and implement best practices.
Qualifications
- Proven market research analysis experience for technology products and their vendors
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of SQL, MS Excel, and basic Python scripting
- Search engines, web analytics, and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods
- Working knowledge of data warehousing, modeling and mining
- Strong analytical and critical thinking
- BS degree in Engineering, MBA with Technical background related to Data
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