We’re seeking a hands‑on Marketing Operations Manager to turn integrated campaigns into flawlessly executed programs across email, nurtures, webinars, events, and paid media channels. This role is execution‑first: you will build and maintain programs and reusable assets, steward intake and QA, keep data and lead flows healthy across Marketo & Salesforce and connected tools, and deliver actionable reporting on campaign effectiveness. You’ll use 6sense for audience & ABM strategy and orchestration across channels and motions (new logo, upsell, cross‑sell). An AI-first, automation mindset (e.g., Zapier/Azure/LLMs for operational tasks) is a plus for reducing manual work and scaling successful campaigns.
ResponsibilitiesChannel Strategy & Planning
- Translate campaign briefs into executable Marketo, ABM, and & cross‑channel programs, aligning objectives, audiences/buying groups, content, and measurement.
- Partner with Marketing and Data & Analytics teams to define channel KPIs/benchmarks and ensure mapping to SFDC/Marketo campaign hierarchy and UTMs.
Execution & Orchestration
- Build, QA, and launch programs (emails, nurtures, landing pages, webinars, paid media)
- Coordinate paid media activations (audience syncing, creative/offer routing, UTM governance) and ensure program/tactic alignment across systems.
- Leverage 6sense for account/audience selection, stage logic, and orchestration; keep segments in sync with campaign goals and lifecycle rules.
- Run the intake → build → QA → launch workflow via Asana templates, SLAs, and checklists; maintain ready‑to‑use program/asset templates.
Performance, Insights & Optimization
- Create and maintain reports/dashboards in Marketo/SFDC for contact database health and campaign effectiveness; publish concise readouts and recommendations.
- Design and run A/B tests/experiments (audience, offer, cadence, creative), measure impact, and iterate.
- Identify operational bottlenecks or data drift and drive fixes; pilot AI & automation workflows (Zapier/Azure/LLMs) for repetitive tasks and scale proven workflows.
Qualifications
Must‑Have
- 4–7 years in B2B Marketing Operations/Demand Gen with hands‑on Marketo (program architecture, smart campaigns, tokens, forms/LPs, assets) and Salesforce experience.
- Proven experience executing cross‑channel campaigns (email/nurture, webinars; coordination with paid media) with strong QA and governance discipline.
- Working knowledge of 6sense or ABM tools (segments/stages, audience syncs/orchestration).
- Fluency with intake/traffic workflows (e.g., Asana), UTM standards, and SFDC/Marketo campaign hierarchy.
- Strong data hygiene mindset (dedupe, enrichment, suppressions, consent) and clear documentation habits; comfort collaborating across time zones.
Nice‑to‑Have
- Marketo Certified Expert (MCE); SFDC Admin exposure.
- Experience with paid media in ABM or lifecycle campaigns.
- Familiarity with automation via Zapier/Make and Azure/LLM assisted ops (checklists, taxonomy, content linting).
- Email deliverability know‑how and preference center management.
Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.
About the TeamWho we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.
Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to [email protected] or get in touch with your recruiter.
Top Skills
Icertis Pune, Mahārāshtra, IND Office
First Floor, Amar Megaplex, S. No. 110, Plot No. 11/24 Baner Road, Baner, Pune, Maharashtra , India, 411 045
