Creates, edits, and manages technical marketing content across blogs, websites, social media, email, advertisements, press releases, and multimedia channels. Develops content strategies and calendars, researches complex topics, coordinates vendors and freelancers, monitors content performance, conducts interviews, and maintains website content. The role requires strong writing, editing, research, technical comprehension, project management, and collaboration skills.
SUMMARY
Works closely with the Director of Marketing and the Marketing Team to create engaging and informative content across various platforms, including articles, press releases, brochures, blog posts, advertisements, and scripts. Collaborate with the team to develop content strategies, research technical topics, and ensure all content aligns with our brand. Strong writing, editing, and research skills are essential, along with the ability to simplify technical information for a broader audience.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Create high-quality, engaging, and informative content for various platforms, including blogs, websites, social media, and email campaigns
- Collaborate with the marketing team to develop content strategies that align with our brand and marketing goals
- Research and understand technical topics related to our industry to produce accurate and insightful content
- Edit and proofread content to ensure clarity, coherence, and adherence to brand guidelines
- Stay up-to-date with industry trends and best practices in content writing and marketing
- Develop and manage content calendars to ensure timely delivery of content across all platforms
- Coordinate with external vendors and freelancers to produce high-quality content
- Analyze content performance using analytics tools and adjust strategies to improve engagement and reach
- Work with the marketing team to create multimedia content such as videos, infographics, and podcasts to complement written materials
- Conduct interviews with industry experts and stakeholders to gather insights and quotes for content
- Manage and update website content to ensure it is current and relevant
This is a partial list of required duties and responsibilities. The performance of other duties not listed may become necessary as business conditions dictate.
QualificationsPREFERRED QUALIFICATIONS:
- Bachelor’s degree in English, Journalism, Marketing, or a related field
- 3+ years of professional experience, particularly in technical writing or content creation for technology companies
- Excellent writing, editing, and proofreading skills
- Strong research skills and attention to detail
- Ability to comprehend and distill complex technical information for a broader audience
- Familiarity with SEO best practices and content management systems (CMS) is a plus
- Strong proficiency in basic computer programs, especially Excel, PowerPoint, Outlook, and Word
- Experience with social media platforms, Adobe Suite, WordPress, Business Wire, Google AdWords/Analytics, and Constant Contact preferred
- Excellent teamwork skills
- Strong project management skills with a track record of meeting targeted goals
- Self-motivated and capable of working independently
- Must be able to travel 10% of the time
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