About this role
About the Role
Are you ready to embark on an outstandingly rewarding journey? BlackRock's Global Digital Team is in search of a passionate and proven self-starter to join us as a Marketing Automation Expert. This exceptional opportunity allows you to play a crucial role in planning, developing, and implementing successful email campaigns within a world-class team based in Mumbai.
Key Responsibilities
As a vital member of our team, you will:
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Build flawless email campaigns, select databases, and ensure quality assurance of all outbound campaigns.
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Establish, schedule, test, and deploy one-time, recurring, triggered, and dynamic campaigns.
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Develop and manage a personalization strategy to improve response rates.
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Suggest effective email marketing strategies to maintain high-quality standards.
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Monitor and analyze email marketing campaigns, focusing on business metrics like lead generation and account nurturing.
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Use statistical analysis and past campaign behavioral responses to build optimized email campaigns, lists, segmentation, and ongoing improvements in campaign efficiency.
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Manage the technology to scale email marketing programs and improve their efficiency.
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Coordinate process management and documentation.
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Maintain timely and proactive communication with collaborators across multiple geographies via email, phone, and IM.
Experience and Qualifications
To succeed in this role, you should have:
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A minimum of 3-4 years of experience in email marketing, preferably in the B2B Services Industry with global exposure.
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Hands-on experience in activation and nurturing programs, managing large databases, profiling, and segmentation.
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Knowledge of CDO setup and Program Builder.
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Prior experience in crafting advanced campaigns, A/B testing, crafting multi-channel & cross-channel campaigns, and event-triggered recurring campaigns.
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Strong analytical and quantitative skills, with expertise in using SQL/Excel to manipulate data and perform high-level or granular analysis.
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Hands-on experience with platforms like Eloqua and Marketo.
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Basic knowledge of HTML.
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A Bachelor’s Degree or equivalent experience.
Personal Qualities
We seek an individual who quickly grasps new concepts and pays close attention to details. Previous experience in a corporate setting is a must. You should support standard methodologies for email marketing and excel in a team-oriented atmosphere, collaborating closely with peers and global teams.
#EarlyCareers
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.
