Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
We are looking for a creative architect & execution engine for high-priority marketing & brand partnerships. Shifts focus on long-term, value-multiplying alliances. Responsibilities include end-to-end campaign lifecycle, from C-suite pitching & opportunity evaluation to leading execution, internal navigation, and performance reporting.
Role:
- Lead the intake and initial vetting of all inbound marketing partnership opportunities against criteria including strategic alignment, brand fit, commercial viability, and policy risk.
- Perform rigorous due diligence on potential partners, culminating in executive-ready go/no-go recommendation briefs for senior stakeholders.
- Manage the Centre of Excellence's (CoE) master partnership pipeline, ensuring real-time status visibility and facilitating defined decision-making cycles.
- Drive continuous market landscaping across relevant consumer sectors to proactively identify and source high-potential co-marketing and brand alliance targets.
- Collaborate with internal product marketing teams to align organisational priorities with targeted outbound partnership strategies.
- Design and champion tailored, integrated brand solutions and joint co-marketing value propositions in partnership with creative, media, and agency teams.
- Create high-impact, visually compelling pitch decks, proposals, and strategic briefs for internal review and external C-suite engagement.
- Own the execution of finalised marketing partnerships, converting high-level agreements into comprehensive campaign plans with defined milestones, assets, timelines, and ownership.
- Serve as the Single Point of Contact (SPOC) for external partner marketing and agency execution teams.
- Coordinate execution across complex internal organisational structures, engaging cross-functional teams (Product Marketing, Brand, Creative, PR, Comms, Legal, and Media) to accelerate campaign velocity.
- Enforce strict adherence to all internal brand guidelines, visual identity standards, tone of voice, and policy guardrails across all public-facing partner assets.
- Proactively manage risks, identifying and resolving delivery bottlenecks, brand integrity concerns, or legal hurdles prior to public launch.
- Develop and maintain campaign tracking dashboards, providing concise and structured progress updates (e.g., milestones achieved, tasks at risk) to senior leadership.
- Collaborate with insights and measurement teams to deploy accurate tracking frameworks, brand lift studies, and key performance indicators (KPIs) pre-launch.
- Lead structured post-delivery reviews, compiling detailed debriefs that analyse actual vs. target ROI, overall performance, audience insights, and actionable recommendations for future strategy.
- Directly contribute to the CoE’s operational playbook, standard operating procedures (SOPs), and standardised templates to build long-term, scalable institutional marketing knowledge.
You:
- BA/BS degree or equivalent experience
- 6+ years of expertise in marketing partnerships, brand management, account management, brand solutions, or integrated campaign program management, specifically within the Indian market.
- Proven ability to lead complex, cross-functional projects, fostering consensus and driving execution across highly matrixed internal teams (including Product Marketing, Brand, Creative, PR/Comms, Legal, and Policy) in the absence of direct line authority.
- Profound understanding of the Indian consumer internet market, digital media landscape, marketing ecosystems, and nuanced consumer behaviour across various audience segments.
- Experience collaborating with or direct experience at a major media or creative agency/network.
- Demonstrated ability to navigate and ensure compliance with data privacy policies, brand safety guidelines, and visual identity standards throughout the campaign lifecycle.
- Fluency in marketing metrics and campaign Key Performance Indicators (KPIs) (e.g., reach, engagement, brand lift, ad recall), with a track record of translating performance data into strategic and actionable insights.
- Exceptional verbal and written English communication and presentation skills.
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
