Parkar Digital Logo

Parkar Digital

Marketing Manager

Job Posted 16 Days Ago Posted 16 Days Ago
Pune, Maharashtra
Expert/Leader
Pune, Maharashtra
Expert/Leader
The Marketing Manager will lead strategic marketing efforts, enhance brand visibility, generate leads, and optimize campaigns using data-driven insights.
The summary above was generated by AI

About Parkar Digital:

At Parkar Digital, we love building software products. With a decade of experience and a global presence across four countries, we've established ourselves as a trusted partner for over 100 organizations, helping them leverage technology to drive transformative growth.

Staying at the forefront of technological advancements, we actively explore and integrate the latest trends into our solutions. From cloud computing and blockchain to AI-driven operations (AIOps), IoT, Generative AI, and Machine Learning, we enable our clients to stay ahead in the rapidly evolving digital landscape. Our flagship platform, Vector, harnesses the power of technology to revolutionize IT operations. The latest release, Vector 2.0, introduces cutting-edge GenAI capabilities, empowering our clients to achieve unprecedented efficiency and drive business growth.
Join us on this exciting journey of innovation. We harness the power of technology to drive meaningful change and shape the future of business. Partner with Parkar Digital and experience the transformative power of AI.

For more info., Visit our website: https://parkar.digital/

LinkedIn - https://www.linkedin.com/company/parkar-digital/


Position Overview:

Marketing Manager

We seek a strategic and results-oriented Marketing Manager to spearhead our marketing initiatives. In this role, you will be vital in enhancing brand visibility, driving engagement, and generating qualified leads through multi-channel marketing strategies.

Key Responsibilities

Strategic Marketing and Brand Positioning

  • Develop comprehensive marketing strategies aligning with Parkar’s business objectives and growth roadmap.
  • Enhance and solidify brand positioning as a leader in enterprise technology solutions.
  • Develop and execute account-based marketing (ABM) campaigns to engage key decision-makers in specific industries.

Demand Generation & Audience Engagement

  • Generate leads through targeted campaigns by leveraging digital channels, content marketing, events, and partnerships.
  • Develop industry-specific marketing initiatives tailored to financial services, healthcare, manufacturing, and hi-tech enterprises.
  • Enhance the customer journey using personalized engagement strategies at various touchpoints.

Content & Digital Marketing

  • Drive the creation of engaging thought-leadership content that connects with C-level executives and Technology leaders.
  • Oversee SEO, SEM, email marketing, paid, and social media to maximize brand reach and engagement.
  • Collaborate with internal teams and creative agencies to produce high-quality marketing materials.

Analytics & Optimization

  • Monitor and analyze marketing performance metrics to ensure the continuous optimization of campaigns for maximum effectiveness and ROI.
  • Use data-driven insights to enhance strategies and boost conversion rates.

Partnerships & Events

  • Lead marketing efforts for events, webinars, and conferences to enhance visibility and boost participation.

Cross-functional Collaboration & Budgeting

  • Work closely with Sales, Product, Talent Acquisition, and Operations teams to align marketing initiatives with business goals.
  • Manage marketing budgets efficiently, ensuring cost-effective campaign execution.

Required Skills & Experience

  • Over 10 years of experience in B2B marketing, ideally within enterprise IT services, cloud solutions, or AI-driven technologies.
  • Strong expertise in digital marketing, demand generation, and content strategy.
  • Proven track record in lead generation, campaign execution, and performance analytics.
  • Hands-on experience with SEO/SEM, paid media, email marketing, and social media management.
  • Exceptional communication and storytelling skills to engage executive-level audiences.
  • Experience in event marketing and strategic partnerships is a plus.
  • Strong project management and organizational skills combined with a data-driven approach.

Educational Requirements

Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree (MBA).

    Top Skills

    Account-Based Marketing
    Digital Marketing
    Email Marketing
    Paid Media
    Sem
    Seo
    Social Media

    Similar Jobs

    9 Hours Ago
    Hybrid
    Mumbai, Maharashtra, IND
    Senior level
    Senior level
    Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
    The Global Marketing Analytics & MMM Manager at Mondelēz International is responsible for driving Marketing Mix Modeling innovation and efficiency, consolidating global MMM results, enhancing reporting automation, and influencing local business units on media effectiveness. This role involves strategic leadership, stakeholder engagement, and educating teams on MMM best practices.
    4 Days Ago
    Mumbai, Maharashtra, IND
    Mid level
    Mid level
    Digital Media • Security
    The Marketing Manager delivers marketing services to ISMG’s business units, collaborates on strategy development, analyzes campaign ROI, and optimizes marketing processes.
    Top Skills: HTMLWeb-Related Technologies
    6 Days Ago
    Mumbai, Maharashtra, IND
    Senior level
    Senior level
    Artificial Intelligence • Big Data • Cloud • Machine Learning • Software • Database • Analytics
    As the Enterprise Marketing Manager, you will drive pipeline generation through enterprise and ABM initiatives. Responsibilities include developing targeted marketing programs, collaborating with cross-functional teams, managing projects, and evaluating campaign impacts for revenue goals.
    Top Skills: AbmB2B MarketingProject Management

    What you need to know about the Pune Tech Scene

    Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
    By clicking Apply you agree to share your profile information with the hiring company.

    Sign up now Access later

    Create Free Account

    Please log in or sign up to report this job.

    Create Free Account