Salary Package
6-8LPA - Depending on Experience
Location
Opposite Cyber City, Udyog Vihar Phase V, Sector 19, Gurugram, Haryana 122016
Company Description
Tussle Digital is a leading digital marketing agency based in Sydney, Australia. We specialize in web design, online marketing, digital marketing, and e-commerce solutions. Our team believes in transparency, persistence, mutual trust, and integrity with our customers and business partners. We offer a range of digital marketing services including web design, content creation, graphics, Google Ads, Bing Ads, and social media marketing.
Job Overview
We are seeking a results-driven Digital Marketing Executive to lead lifecycle marketing initiatives across email campaigns, marketing automations (HubSpot, Dynamics 365, Zoho), and paid/social campaigns. The ideal candidate is hands-on with automation workflows, confident in building segmented email journeys, and experienced in managing social content, paid ads, and post boosting to drive measurable growth. You’ll collaborate closely with content, design, and performance teams to deliver campaigns that meet our brand and client objectives.
Key Responsibilities
Managing a team of 8-20 People
Email & Marketing Automation:
Plan & Execute Campaigns: Build, schedule, and optimise email campaigns (newsletters, drip/nurture, re-engagement, onboarding, win-back).
Segmentation & Personalisation: Create audience segments based on lifecycle stage, behaviour, and firmographics; apply tokens/dynamic content.
Automation Workflows: Design and maintain end-to-end journeys, including triggers, branching logic, and lead scoring in HubSpot, Dynamics 365 Marketing, and Zoho (CRM/Campaigns/Marketing Automation).
Deliverability & Compliance: Monitor bounce/complaint rates; implement best practices (SPF/DKIM/DMARC); ensure CAN-SPAM/GDPR/CASL compliance and consent management.
Testing & Optimisation: Run A/B tests on subject lines, CTAs, send times, and creatives; iterate based on insights.
Reporting: Track and report performance (deliverability, open/click rates, CTOR, conversion, revenue attribution).
Social Media & Content:
Calendar & Publishing: Own the social content calendar; schedule and publish posts across LinkedIn, Instagram, Facebook, X, and YouTube using tools like HubSpot, Hootsuite, or Buffer.
Content Coordination: Brief copy/design, maintain brand voice, and ensure message-market fit for each platform.
Community & Engagement: Monitor comments/DMs, escalate as needed, and nurture audience engagement.
Post Boosting: Identify high-performing posts and execute boosting strategies to grow reach and engagement efficiently.
Paid Media (Search & Social):
Campaign Setup: Build and manage campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads (and Zoho/HubSpot ad integrations where relevant).
Tracking & Pixels: Implement pixels/conversions API, define and maintain UTM taxonomy, and ensure accurate attribution in GA4/HubSpot/Dynamics/Zoho.
Optimisation: Manage bids, budgets, audiences, and creatives; apply negative keywords, retargeting, and lookalikes.
Performance Management: Own KPIs such as CTR, CVR, CPL, CPA, ROAS; present weekly and monthly performance insights.
Cross-Functional & General:
Lead Management: Align with Sales on MQL → SQL handoffs, lifecycle stages, and SLAs; maintain clean CRM data.
Project Management: Run multiple campaigns concurrently while hitting deadlines and quality standards.
Collaboration: Partner with content, design, and web teams to ship campaigns on time.
Continuous Improvement: Stay current on platform updates, privacy changes, and performance best practices; propose creative tests and growth ideas.
Must-Have Skills and Knowledge
Platforms: Hands-on with HubSpot Marketing Hub, Dynamics 365 Marketing, and Zoho (CRM/Campaigns/Marketing Automation) for lists, workflows, scoring, forms, and attribution.
Email Marketing: Strong command of segmentation, dynamic content, A/B testing, deliverability, and compliance.
Paid Media: Practical experience managing Google Ads/Bing Ads and Meta/LinkedIn campaigns end-to-end.
Analytics & Tracking: Solid understanding of GA4, UTM frameworks, pixel/conversion setup, and funnel reporting.
Copy & Communication: Clear, concise marketing copywriting and excellent stakeholder communication.
Organisation: Strong time management, prioritisation, and documentation skills in a fast-paced environment.
Preferred Skills
Light HTML/CSS for Email: Ability to tweak email templates and troubleshoot rendering.
Creative Tools: Working knowledge of Canva or Figma to collaborate with design and adapt assets for channels.
Automation Integrations: Experience with webhooks, Zapier/Make, and CRM-to-ads audience syncs.
Data Visualisation: Familiarity with Looker Studio (Data Studio), Power BI, or HubSpot/Dynamics dashboards.
Social Strategy: Understanding of platform algorithms, community growth tactics, and paid-social creative best practices.
Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience: 5+ years in digital marketing with demonstrable work across email automation and paid/social campaigns. A portfolio or campaign examples with KPIs is a plus.
What We Offer
Competitive Salary: Commensurate with experience and impact.
Work Environment: Creative, collaborative, and growth-oriented team culture aligned to transparency and integrity.
Career Growth: Access to training and certifications (HubSpot, Google, Meta) and clear advancement pathways.
Tools & Support: Modern marketing stack, process playbooks, and cross-functional support to help you excel.
