About Boomi and What Makes Us Special
Are you ready to work at a fast-growing company where you can make a difference? Boomi, the data activation company for AI, powers the agentic enterprise by bringing data to life across the business. The award-winning Boomi Enterprise Platform is the active data foundation that delivers essential agentic infrastructure enabling organizations to drive agentic transformation and harness the power of AI with secure, scalable connectivity. Trusted by over 30,000 customers and supported by a network of 800+ partners, Boomi helps organisations of all sizes achieve agility, efficiency, and innovation at scale. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.
Boomi is seeking a Global Program Marketing Manager, based out of India. Reporting into the Global Field Marketing Programs Lead, this is a new role with a dotted line into the Director, Field Marketing APAC, and is responsible to both build and execute a marketing plan to drive demand for our local Indian market; execute marketing programs to target the offshore community of global enterprise accounts and the global outsourcer community based within India and support on the activation of global integrated marketing programs in field globally. You will work closely with sales, partners and SDRs supporting the region, and global field and partner marketing. You will be required to travel to execute field marketing activities throughout the region.
Location - Bangalore
Key Responsibilities:
Responsibilities cover both end user and partner marketing activities, and could include, but are not limited to:
Building and executing a field marketing plan for India to drive demand for the local business
Activating global marketing programs to build awareness and engagement within the outsourced/offshore developers market.
Execution of local events, including trade shows, third party events, Boomi proprietary events and local customer user groups as required
Managing marketing budget, measuring, tracking and reporting on activities executed.
On a project by project basis support with packaging of program content and materials to enable field marketing globally to activate the Global Integrated Marketing programs.
Qualifications/Experience
Educated to degree level or similar with strong commercial skills and professional fluency in English, ideally should have 3-5 years of experience in a similar role, with a US or European owned SaaS or Enterprise Software vendor.
An effective communicator with excellent listening, negotiation, presentation, written and verbal communication skills. Must have experience working with cross-functional teams, and managing complex projects under tight deadlines.
A creative thinker who brings fresh ideas, new perspectives and a wealth of enthusiasm coupled with a diligent work ethic and excellent time management skills. Being a self starter, highly organized and able to prioritize and meet deadlines is essential.
Experience with Marketing/Sales automation systems is required (Marketo/SFDC preferred) with strong Microsoft Office skills, particularly in PowerPoint and Excel.
The candidate must be able to travel up to 25% of the time (Within India)
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Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.
Boomi strives to create an inclusive and accessible environment for candidates and employees. All employment decisions are based on business needs, job requirements, and individual qualifications.
