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Wolters Kluwer

Marketing Specialist II

Posted 3 Days Ago
Be an Early Applicant
In-Office
Pune, Maharashtra, IND
Mid level
In-Office
Pune, Maharashtra, IND
Mid level
The Marketing Specialist II will execute B2B marketing campaigns, manage projects, coordinate events, and use data analytics for campaign performance while collaborating with global teams.
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About Ovid

Ovid is a global medical research solution that brings together a powerful discovery platform with some of the world’s most trusted medical and scientific content. We partner with leading publishers and societies to provide access to high‑quality, peer‑reviewed journals and authoritative databases across medicine, nursing, and the health sciences.

Used by clinicians, researchers, educators, and healthcare institutions worldwide, Ovid supports evidence‑based decision‑making—from clinical care and education to advanced research. Our focus is on delivering reliable, curated knowledge through tools that help users find, understand, and apply evidence with confidence.

Ovid is part of Wolters Kluwer, a global leader in professional information, software solutions, and services.

Role Overview

We are seeking a driven and detail‑oriented Marketing Specialist to support B2B marketing initiatives across our global Ovid portfolio. This role is part of a global marketing team spanning EMEA, APAC, and the Americas, and works closely with product marketing, regional marketing, and commercial stakeholders.

The role focuses on executing integrated marketing activities that support demand generation, customer engagement, and revenue goals. It is ideal for a marketing professional who enjoys hands‑on campaign execution, working with data, and collaborating across international teams.

Key Responsibilities

Support the planning and execution of B2B marketing campaigns across digital channels, including email, web, webinars, and virtual or in‑person events

Assist in delivering global and regional demand generation initiatives aligned to go‑to‑market priorities

Develop and refine marketing copy and campaign assets in collaboration with product marketing and central marketing teams

Coordinate webinars, events, and associated promotional activities to support pipeline and engagement goals

Track and report on campaign performance, using data and insights to support continuous improvement

Manage multiple projects simultaneously, ensuring timelines, quality, and stakeholder expectations are met

Work closely with global colleagues across multiple time zones to ensure consistent messaging and execution

Skills and Experience

Required:

3–5 years of experience in B2B marketing and demand generation

Experience supporting integrated campaigns with a focus on performance, pipeline, or customer engagement

Strong written and verbal communication skills in English

Ability to manage multiple initiatives in a structured, organised manner

Exposure to webinars, events, or digital marketing activations

Comfort working with global teams and stakeholders across regions

Preferred:

Experience in healthcare, life sciences, publishing, or another professional or knowledge‑based industry

Key Attributes for Success

Highly organised and detail‑oriented

Proactive, results‑focused, and comfortable working in a fast‑paced environment

Collaborative team player with strong stakeholder management skills

Analytical mindset with an interest in using data to improve marketing effectiveness

Why Join Us

Be part of a global B2B marketing organisation supporting trusted healthcare and research solutions

Gain exposure to a wide range of marketing channels and international markets

Work on established, high‑impact products used by professionals worldwide

Develop your career within a globally recognised and respected organisation

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

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