The Marketing Specialist II executes a thought leadership content program, managing editorial operations and producing high-quality content while ensuring compliance with brand and legal standards.
Requisition Number: 2364203
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
The Channel Specialist - Thought Leadership supports the development and execution of thought leadership content program by producing, managing, and optimizing high-quality, compliant content assets. Reporting to the Channel Lead - Thought Leadership, this role ensures day-to-day editorial excellence, efficient workflows, and timely delivery of assets that reflect enterprise narrative and brand standards.
Primary Responsibilities:
Collaboration & Working Model
This role works in close partnership with the Channel Lead - Thought Leadership and collaborates with global creative, digital, social, direct marketing, analytics, legal, and compliance teams. The role operates primarily asynchronously, with structured overlap for reviews, clarifications, and delivery milestones.
Required Qualifications:
Preferred Qualification:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
The Channel Specialist - Thought Leadership supports the development and execution of thought leadership content program by producing, managing, and optimizing high-quality, compliant content assets. Reporting to the Channel Lead - Thought Leadership, this role ensures day-to-day editorial excellence, efficient workflows, and timely delivery of assets that reflect enterprise narrative and brand standards.
Primary Responsibilities:
- Execute the thought leadership content plan by developing and managing assets such as white papers, blogs, executive briefs, webinars, and video content
- Partner closely with creative teams, subject matter experts, and agencies to produce high-quality, brand-compliant content aligned to established narratives and POVs
- Manage day-to-day editorial operations including drafting, editing, version control, reviews, approvals, and accessibility checks
- Support implementation and scaling of AI-enabled workflows for content drafting, summarization, repurposing, and optimization within defined governance standards
- Coordinate webinar and video production logistics, including agendas, scripts, timelines, speaker coordination, and post-production assets
- Track and report on content performance metrics such as views, downloads, engagement, and basic lead influence, highlighting trends and execution insights
- Ensure all content meets brand, legal, regulatory, and compliance requirements prior to publication
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Collaboration & Working Model
This role works in close partnership with the Channel Lead - Thought Leadership and collaborates with global creative, digital, social, direct marketing, analytics, legal, and compliance teams. The role operates primarily asynchronously, with structured overlap for reviews, clarifications, and delivery milestones.
Required Qualifications:
- Bachelor's degree in marketing, communications, journalism, or a related field
- 7+ years of overall experience with 3+ years of experience in content development, thought leadership programs, or marketing communications
- Familiarity with content management systems, webinar platforms, and basic video production workflows
- Proven solid writing, editing, and content production skills with a high attention to detail and brand voice
- Proven ability to manage multiple projects, deadlines, and stakeholder inputs in a fast-paced environment
Preferred Qualification:
- Experience using AI-based tools for content creation, summarization, or optimization
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum Pune, Maharashtra, IND Office
Pune, India, India
Similar Jobs at Optum
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
The Marketing Specialist II will manage end-to-end content operations, coordinating program execution, compliance, and stakeholder communications across various channels while enhancing workflows and reporting.
Top Skills:
AICmsDamMetadataTaxonomy
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Create and repurpose marketing content (white papers, blogs, LinkedIn posts, infographics, event assets) and maintain sales enablement materials and toolkits. Manage Sales Hub, editorial calendars, asset audits, archives, usage metrics, SOPs, and newsletters while coordinating stakeholders, applying brand/compliance edits, and supporting sales operations.
Top Skills:
LinkedInPowerPointSales Hub
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Lead product manager for mobile Center of Excellence driving platform strategy, CI/CD and release pipeline improvements, cross-functional alignment, risk management, and delivery of mobile app capabilities to improve speed, reliability, and compliance across consumer-facing mobile experiences.
Top Skills:
Ai/AutomationApp Store ReleasesCi/CdCompliance ToolingDevOpsMobile AppRelease Pipelines
What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
