Marketing Strategy Lead-Vice President-Marketing Acquisition

Job Description
Join our dynamic Consumer Bank Marketing Acquisition team, where your expertise will drive the development and execution of integrated marketing campaigns aimed at profitably acquiring primary bank relationships and expanding our share of wallet within the Consumer Bank.
As a Marketing Strategy Lead -Vice President on the Consumer Bank Marketing Acquisition team, you will play a pivotal role in managing acquisition marketing programs. You will have a highly cross-functional approach, requiring exceptional collaboration and communication skills. You will spearhead an acquisition program, crafting strategic campaigns, forecasting returns, analyzing performance, and identifying optimization opportunities to achieve effective results aligned with our business targets.
Job responsibilities:

• Develop strategic marketing plans that leverage both qualitative and quantitative data to achieve measurable results.
• Navigate a complex organizational structure, influencing partners and building consensus across various functional departments to plan and execute audience targeting, channel strategies, and creative initiatives.
• Collaborate with analytics teams to understand performance metrics, test results, and profitability, using data-driven insights to guide marketing decisions and optimize outcomes.
• Collaborate with field and sales teams to identify and leverage growth opportunities.
• Identify and implement new capabilities to enhance program performance, support the launch of new initiatives, and proactively assess and address performance issues with recommended improvements.
• Serve as a thought leader, presenting and discussing ideas to persuade, educate, and enhance understanding at all organizational levels.
• Present strategic and performance updates to senior leadership and cross-functional stakeholders.
• Oversee reporting processes, including forecasting, performance analysis, and test result evaluations.

Required Qualifications, capabilities, and skills:

• 7+ years of marketing experience.
• Extensive experience in performance marketing across both traditional and digital channels.
• Proven expertise in managing marketing budgets, forecasts, and expected returns.
• Ability to develop a comprehensive program roadmap and test-and-learn agenda through business case creation and project prioritization.
• Strong collaborator and team player, recognized for leading through effective partnership.
• Data-driven and analytical, yet also a creative problem-solver.
• Focused on driving quantifiable business results through marketing efforts.
• Detail-oriented with a proven ability to take initiative and manage complex tasks.
• Excels at handling multiple initiatives simultaneously within tight deadlines.
• Excellent written and verbal presentation skills.
• Highly proficient in Microsoft Excel and PowerPoint.

Preferred Qualifications, capabilities and skills:

• Experience in the financial services industry, with expertise in the affluent segment, is a plus.
• Adaptable to continuously changing priorities.
• Able to understand the big picture and consider impacts beyond their specific initiatives.
• Skilled at navigating a complex organizational structure and using data to influence stakeholders and partners.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.