The News Letter Producer will manage setup and deployment of email campaigns, coordinate with sales for ad placements, and ensure campaign performance through quality assurance and reporting.
News Letter Producer
____________________________________________________________________________
The Opportunity:
CNET Group is hiring an Email Producer role on the Audience Retention team. This role will span across all CNET Group brands including: CNET, ExtremeTech, AskMen, Mashable, PCMag, ZDNET.
You will work closely with our talented Audience Retention team to help support the operations and daily execution of Email Newsletters across CNET Group within Email platforms.
You, our ideal candidate, are:
- Detail-oriented, organized, and comfortable working across multiple platforms to support email execution
- A team player who is ready and willing to learn and take ownership of email production related tasks.
- Able to multitask and work in a fast-paced environment.
Key Responsibilities:
- Set up, test, and deploy email newsletter campaigns across various email platforms, including Campaigner, Iterable, and FeedOtter.
- Assist the Audience Retention team in segmentation building within Campaigner/Iterable to support newsletter campaigns, dedicated advertiser campaigns and welcome/winback journeys.
- Collaborate with the Audience Retention team to implement A/B tests effectively.
- Manage the collection of email assets to support flat-fee placements across different brands and newsletters. This involves coordinating with the sales team when assets are missing/needed to ensure all necessary creative and copy are in place prior to deployment.
- Manage exports and monthly updates to audience retention related campaign performance reports and dashboards.
- Manage exports and updates to advertiser related campaign performance reports as needed.
Campaign Scheduling & Execution
- Schedule daily newsletter campaigns in Campaigner and Iterable for brands across the CNET Group portfolio.
- Ensure correct setup of from name, subject lines, preheaders, audience targeting, send times, and UTM parameters.
- QA and test all emails before deployment (links, images, formatting, tracking). Send proofs/test messages with each appropriate Email team lead for final signoff.
- Monitor campaign performance and flag any delivery or tracking issues with the team.
Sales Coordination
- Serve as the main point of contact between the newsletter team and the sales team.
- Collect and organize all sponsored assets (images, copy, tracking links) for flat fee ad slots and dedicated emails within a google shared tracking doc.
- Ensure assets meet brand and formatting guidelines before deadlines.
- Confirm all sold slots are accurately placed within the appropriate newsletter unit prior to deployment.
- Update a google doc with performance metrics (total delivered, total opens, total clicks, specific clicks on ad unit) for reporting purposes.
Calendar & Ad Unit Management
- Maintain a shared newsletter calendar (Google Sheets) showing all campaigns and ad slots.
- Update the calendar daily with new sales, changes, or cancellations.
- Track slot inventory by brand and flag open availability to the sales team.
- Flag when assets are unavailable or late with the email team.
- Share weekly slot reports or recaps with the email team when needed.
Job Qualifications:
- Possess a minimum of 2-4 years of experience in an Email production/operations role.
- Required experience includes setting up and deploying email campaigns within an ESP platform.
- Experience working specifically with Iterable is a plus.
- Demonstrate excellent project management skills and strong organizational abilities.
- Exhibit keen attention to detail and a robust QA process.
- Maintain excellent communication skills.
About CNET Group
CNET Group, part of the Ziff Davis portfolio, is a growing collective of premium publishers, each providing a unique perspective on a unified belief: tech is today’s lifestyle. Our content empowers the world to use tech for personal development in all areas of life, and we seamlessly guide our readers toward the products and services that make their lives better.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
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