This role is with one of our portfolio companies.
Role & Responsibilities:
- Strategize, plan, and implement media campaigns across outdoor hoardings, print advertising, ambient and innovative advertising mediums, and mall advertising.
- Coordinate with creative agencies and vendors to conceptualize, design, and deliver high-quality marketing materials such as brochures, opportunity documents, and floor plans.
- Ensure that all collaterals align with brand guidelines and effectively communicate value propositions.
- Act as the primary liaison for multiple external partners, ensuring timely and efficient execution of marketing initiatives.
- Work closely with internal stakeholders to align marketing efforts with overall business objectives.
- Stay updated on emerging offline marketing trends and adopt innovative strategies to enhance campaign effectiveness.
- Ensure timely delivery and alignment of these materials with broader marketing campaigns.
- Monitor the performance and impact of media campaigns, ensuring timely execution and quality.
- Maintain a content calendar aligned with brand goals, campaigns, and product launches.
- Design and execute customer retention campaigns to increase brand loyalty.
- Continuously experiment with creative marketing strategies to boost visibility and engagement.
- Proven experience in offline marketing, with a minimum of 6 years in a similar role.
- Exceptional written and verbal communication skills.
- Strong understanding of brand marketing and community trends.
- Creative thinking and problem-solving abilities.
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