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Elevation Capital

Offline Marketing Lead (6 to 12 years of experience)

Sorry, this job was removed at 05:23 p.m. (IST) on Wednesday, Feb 19, 2025
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Mumbai, Maharashtra
Mumbai, Maharashtra

Description

This role is with one of our portfolio companies.

Role & Responsibilities:

  • Strategize, plan, and implement media campaigns across outdoor hoardings, print advertising, ambient and innovative advertising mediums, and mall advertising.
  • Coordinate with creative agencies and vendors to conceptualize, design, and deliver high-quality marketing materials such as brochures, opportunity documents, and floor plans.
  • Ensure that all collaterals align with brand guidelines and effectively communicate value propositions.
  • Act as the primary liaison for multiple external partners, ensuring timely and efficient execution of marketing initiatives.
  • Work closely with internal stakeholders to align marketing efforts with overall business objectives.
  • Stay updated on emerging offline marketing trends and adopt innovative strategies to enhance campaign effectiveness.
  • Ensure timely delivery and alignment of these materials with broader marketing campaigns.
  • Monitor the performance and impact of media campaigns, ensuring timely execution and quality.
  • Maintain a content calendar aligned with brand goals, campaigns, and product launches.
  • Design and execute customer retention campaigns to increase brand loyalty.
  • Continuously experiment with creative marketing strategies to boost visibility and engagement.
Requirements
  • Proven experience in offline marketing, with a minimum of 6 years in a similar role.
  • Exceptional written and verbal communication skills.
  • Strong understanding of brand marketing and community trends.
  • Creative thinking and problem-solving abilities.

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