The Paid Media Specialist will manage and optimize paid media campaigns, analyze performance data, and collaborate with creative teams.
A fintech client is seeking a Paid Media Specialist to join our dynamic marketing team. The ideal candidate will have a strong focus on data analytics and a proven track record in managing and optimizing paid media campaigns across various platforms.
Requirements
RESPONSIBILITIES
- Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
- Analyze campaign performance data to derive actionable insights and optimize ad spend. Utilize tools like Google Analytics, SEMrush, or similar platforms.
- Create and present comprehensive reports on campaign performance, including key metrics, ROI, and recommendations for improvement.
- Monitor and manage campaign budgets, ensuring efficient allocation of resources to maximize results.
- Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve overall campaign performance.
- Work closely with creative and content teams to develop compelling ad copy and visuals that align with campaign goals.
- Stay updated on industry trends, competitor strategies, and emerging platforms to inform campaign strategies.
REQUIREMENTS
- Previous experience in paid media management and data analytics.
- Proficiency in Google Ads, Facebook Ads Manager, and analytics tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and presentation skills.
- Detail-oriented with a strong focus on results.
Top Skills
Facebook Ads
Google Ads
Google Analytics
LinkedIn
Semrush
Similar Jobs
Biotech
The role requires managing social media presence, including organic and paid efforts, optimizing performance, and collaborating across teams to drive brand awareness and engagement.
Top Skills:
Google Analytics Ga4HootsuiteLinkedin AdsMeta AdsMicrosoft Sharepoint
AdTech • Marketing Tech
Manage PPC campaigns across various platforms, optimize strategies, create reports, communicate with clients, and stay updated on industry trends.
Top Skills:
AhrefsCSSGa4Google AdwordsGoogle AnalyticsHTMLJavaScriptLooker StudioMozSearch ConsoleSemrushSpyfuTag Manager
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
Lead end-to-end delivery of digital transformation projects in banking, managing stakeholders and risks while mentoring teams to achieve goals.
Top Skills:
AgileBlackrock PlatformsProject Management Methodologies
What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
