The Paid Media Specialist will manage and optimize paid media campaigns, analyze performance data, and collaborate with creative teams.
A fintech client is seeking a Paid Media Specialist to join our dynamic marketing team. The ideal candidate will have a strong focus on data analytics and a proven track record in managing and optimizing paid media campaigns across various platforms.
Requirements
RESPONSIBILITIES
- Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
- Analyze campaign performance data to derive actionable insights and optimize ad spend. Utilize tools like Google Analytics, SEMrush, or similar platforms.
- Create and present comprehensive reports on campaign performance, including key metrics, ROI, and recommendations for improvement.
- Monitor and manage campaign budgets, ensuring efficient allocation of resources to maximize results.
- Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve overall campaign performance.
- Work closely with creative and content teams to develop compelling ad copy and visuals that align with campaign goals.
- Stay updated on industry trends, competitor strategies, and emerging platforms to inform campaign strategies.
REQUIREMENTS
- Previous experience in paid media management and data analytics.
- Proficiency in Google Ads, Facebook Ads Manager, and analytics tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and presentation skills.
- Detail-oriented with a strong focus on results.
Top Skills
Facebook Ads
Google Ads
Google Analytics
LinkedIn
Semrush
Similar Jobs
Cloud • Information Technology • Security • Software • Cybersecurity
Drive sales into BFSI enterprise accounts, managing key relationships and contract negotiations, while achieving revenue targets and maintaining a sales pipeline.
Top Skills:
Cdn SolutionsNetwork SecuritySoftware Solutions
Security • Cybersecurity
The QA Network Engineer tests Tufin products, ensuring quality by simulating customer operations and running end-to-end flows. Responsibilities include configuring environments, analyzing software failures, and developing automation tests.
Top Skills:
AWSAzureDockerJavaKubernetesLinux
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
The Creative Graphics Designer Manager will create engaging, medically accurate designs for various medical content formats, manage projects, and ensure compliance with brand and regulatory standards while collaborating with stakeholders.
Top Skills:
Adobe Creative SuiteAdobe XdAfter EffectsCorel DrawCSSHTMLIllustratorIndesignPowerPointPremiere Pro
What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
