Job Description
About Us:
At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.
We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!
Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.
Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.
The Role
We’re looking for a Partner & Customer Marketing Manager to bridge two critical growth engines — pipeline generation through strategic partners and revenue retention and expansion through customer marketing.The Partner & Customer Marketing Manager will be responsible for creating and executing marketing programs that drive:
- Pipeline generation and brand awareness through our strategic consulting and technology partners.
- Customer engagement, retention, and expansion initiatives for our existing enterprise clients.
- This role requires a marketer who can collaborate cross-functionally with Sales, Partner Teams, Customer Success, and Product Marketing, and is comfortable working in a fast-paced B2B enterprise SaaS environment.
How You Will Make an Impact:
Partner Marketing (50%)
- Develop joint marketing plans with strategic partners to generate qualified pipeline.
- Plan and execute co-branded campaigns, webinars, events, and content initiatives with partners.
- Enable partners with marketing collateral, sales tools, and case studies.
- Track and report on partner-sourced and influenced opportunities.
- Support partner onboarding events and quarterly business reviews from a marketing perspective.
Customer Marketing (50%)
- Create programs to drive product adoption, engagement, and advocacy among existing enterprise customers.
- Collaborate with Customer Success on retention initiatives, adoption campaigns, and renewal communications.
- Build and manage customer communities, roundtables, or advisory boards.
- Launch targeted cross-sell/upsell campaigns in partnership with Sales and Customer Success teams.
- Monitor customer health metrics and design marketing actions to improve sentiment.
Qualifications & Skills
- 3–6 years of experience in B2B marketing, with at least 1–2 years in either partner marketing or customer marketing.
- Experience in the enterprise SaaS environment is strongly preferred.
- Proven track record delivering measurable impact on pipeline generation and/or revenue retention.
- Strong project management skills — able to coordinate across multiple stakeholders.
- Excellent written and verbal communication skills, comfortable engaging with senior enterprise clients and partner executives.
- Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, etc.).
- Data-driven mindset with the ability to analyze campaign performance and optimize.
Success in This Role Looks Like:
- Increased partner-sourced/influenced pipeline quarter over quarter.
- Recognized improvement in customer engagement, advocacy, and upsell conversions. Leading to Higher customer retention rates and net revenue expansion.
- Strong partner relationships leading to repeat joint marketing wins
What We Offer:
- A positive, open, and highly-innovative environment and team
- Entrepreneurial spirit with unlimited opportunity to grow
- Opportunity to work with leading global brands on exciting and impactful projects
- Competitive Base Pay
- Best of plan on Vacation & Paid Time Off.
- Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
- Paid Maternity and Paternity leave
- Bi-annual reviews to ensure transparency and promoting high performance culture
- OKR Driven Performance Development Environment
- Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
- A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music
Innovapptive does not accept and will not review unsolicited resumes from search firms.
Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.
