The role leads marketing and sales performance by enhancing digital engagement and ensuring data-driven strategies for patient and customer experience.
The role is responsible for driving performance in marketing and sales by optimizing digital & virtual engagement channels, building a data-driven culture and delivering innovative solutions that enhance the patient & customer experience. The role acts as a connector between local critical business needs and Chief Marketing Office (CMO) /Emerging Markets Commercial Office(EMCO) driving optimization and standardization when needed. Some of the main areas of focus are
BASIC QUALIFICATIONS & EXPERIENCES
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
- Omnichannel Customer & Patient Engagement
- Channel and Content Management
- CFC execution metrics and tools
- Drive excellence in execution by driving key projects, strategic initiatives and close partnership with both sales and marketing teams.
- Drive excellence in integrated marketing adoption for India and local marketers by evaluating customer insights, defining patient journeys, building omnichannel customer engagement and content management.
- Drive key marketing execution projects (New WoW & Adobe WF), and strategic link with COLAB, content re-use and roll out/ adoption of Data Hub
- Accelerate innovation and provide data visibility for performance improvement in projects that touch both marketing and sales.
- Marketing led: Omnichannel Experience & Insights, Content Process Effectiveness, Channel Management
- Sales led: Effective adoption of DSP, WABs, and RTEs, focused on productive and quality HCP visits. Drive the adoption of International Sales Standards to have a more effective and competitive CFC Team.
- Structure and drive the adoption of the framework to operate Marketing and CFC SMEs Communities of Practice and incentivize a culture of innovation, knowledge sharing and excellence.
- Partner with EM Mktg and L&D to drive the adoption of the integrated marketing capabilities and CFC effectiveness excellence
- Lead cross-brand Patient Experience & Engagement, by partnering with CBM/CBL to develop impactful patient activation solutions.
BASIC QUALIFICATIONS & EXPERIENCES
- Master's degree in business administration or Masters in Data Analytics/Data Science
- 15+ years of commercial experience across pharma and or other industries
- Experience in marketing/ digital marketing/ leading omnichannel marketing strategy/ KPIs management
- Exposure to Salesforce excellence will be an advantage.
- Track record of strong networking and working collaboratively across functions and geographies in matrix organizations
- Strong analytical prowess to conduct root cause analysis to diagnose and prioritize the right problem/solution (i.e., solve the cause, not the symptom)
- Influencing skills, ability to work with cross functional teams to drive common organizational output.
- Ability to work flexibly to accommodate global time zones.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
Top Skills
Salesforce
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