This role is with SolarSquare - one of our portfolio company
About SolarSquare
SolarSquare is one of India’s leading residential solar companies, revolutionizing the way homeowners adopt solar energy. With a strong commitment to innovation, customer-centricity, and sustainability, we are on a mission to make rooftop solar a mainstream choice for Indian households. SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar and move away from traditional electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. Through our innovations and customer service we are raising the bar of the industry and became India’s fastest growing residential solar brand in 2 years.
1. Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)
- Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing
- Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads
- Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives
- Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping)
- Expertise in Meta (Facebook and Instagram) advertising, including: - Facebook Ads Manager - Instagram Ads
- Audience Insights and Custom Audiences
- Retargeting and Lookalike Audiences
- Dynamic Ads
- Video Ads
- Strong understanding of all Google Ads formats, including:
- Search Ads
- Display Ads
- Video Ads (YouTube)
- Shopping Ads
- App Campaigns
- Experience with conversion tracking, pixel setup, and event tracking
2. Reviewing end-to-end PPC strategy and execution on Google and Meta
- Strategizing, creating, and managing campaigns across various digital channels
- Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI
- Establishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposes
- Driving improvements in ROI and cost per acquisition (CPA) across all channels
- Extensive experience in running tests & experiments, bidding strategies and attribution tools
3. Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads
- Leveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness
4. Budget planning and implementation schedules to achieve revenue goals
- Manage budget allocations, bid strategies, and optimize for ROI
- Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner
5. Data collection and analysis
- Identify trends and insights to optimize spend and maximize ROI, Identifying performance issues using analytics platforms to ensure effective campaigns
- Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs) - Establish data collection mechanisms + processes, allowing quick feedback loops for various teams
- lead qualification, pre-sales and field sales team
- Measure and improve website traffic and web conversion
- Monitor competitor activity and keep an eye out for trends 6. A little bit of everything
- Design and develop different messaging strategies for key stakeholders
- Identify and evaluate new digital technologies and web analytics tools
- Work closely with the wider marketing team to optimize audience and communication strategies
- Collaborate with the content and design teams to create compelling ad creatives and landing page
4+ years of digital marketing experience preferably in B2C product or financial/investment services industry
● Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations, data-driven insights to optimize results
● Proven digital and performance marketing skills - experience with paid channels such as Google, Facebook, A/B testing, Analytics, Marketing Automation etc.
● Strong verbal and written communication skills
● Google Ads and Facebook certifications are a plus
● Entrepreneurial mindset and high ownership with bias towards execution combining planning with action to achieve set goals
● Humble, open to feedback and collaborative
● Joining the leadership team; having a high level of work independence, autonomy and empowerment to lead company-wide changes.
● Being part of a start-up from an early stage, lead your area of expertise and be a part of this exciting growth journey of changing the renewable energy landscape.
● Excellent platform for learning how to build teams, achieve goals and handle high growth situations. Ideal for people with entrepreneurial ambitions.
