The Performance Marketing Manager will develop and optimize paid media campaigns across various platforms, analyze performance data, collaborate with teams, and drive efficient customer acquisition strategies.
Position: Performance Marketing Manager
Reports To: Sr. Manager, Performance Marketing
Location: India (Remote)
Level: P4
Schedule: Mon-Fri 6:30 PM-3:30 AM IST
About Us
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Learn more about us on our YouTube Channel or Blog Posts
Who You Are:
You are a data-driven and performance-obsessed performance marketer with a passion for building and executing scalable customer acquisition strategies. You have a deep understanding of digital advertising platforms, audience segmentation, and growth funnels.
You stay ahead of the latest trends in performance marketing, actively test new strategies, and consistently leverage data to optimize campaigns for maximum ROI. You’re hands-on, detail-oriented, and thrive in fast-paced environments where your efforts directly impact growth.
As a Performance Marketing Specialist, you’ll be responsible for executing and optimizing paid media campaigns across multiple platforms, managing creative and audience testing, and driving high-quality leads and trials. You’ll play a key role in improving funnel efficiency, lowering customer acquisition costs, and contributing to HighLevel’s growth through performance-focused execution.
What You’ll Be Doing:
- Develop, execute, and optimize data-driven performance marketing campaigns across paid channels (Google Ads, LinkedIn Ads, Facebook Ads, YouTube, DemandGen, and more).
- Design and implement A/B tests across ad creatives, audiences, bidding strategies, and landing pages to continually improve performance.
- Manage day-to-day performance marketing operations, including campaign setup, budget pacing, optimizations, and reporting.
- Analyze campaign data across the funnel to identify actionable insights and drive continuous improvements in ROI and customer acquisition cost (CAC).
- Build and scale demand generation strategies with a strong focus on B2B customer acquisition.
- Collaborate closely with internal teams (Product Marketing, Content, Design) to align campaign strategies with overall marketing and business goals.
- Develop and maintain dashboards and reports to monitor performance across platforms, delivering actionable insights to stakeholders.
- Stay current on digital marketing best practices, platform updates, and emerging trends to maintain a competitive edge.
- Own and manage relationships with external vendors, agencies, and platform representatives (e.g., Google, Meta, LinkedIn).
- Implement audience segmentation and personalization strategies to maximize ad relevance and conversion rates.
- Drive the creation of compelling ad copy, landing page experiences, and campaign creatives in collaboration with design and content teams.
- Maintain rigorous QA processes to ensure campaign accuracy and high standards before launch.
- Continuously monitor competitor activities and market dynamics to inform strategy adjustments.
What You’ll Bring:
- Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent experience in SaaS or B2B marketing).
- 5+ years of hands-on experience managing paid media campaigns, preferably in a SaaS or B2B environment.
- Proven experience running A/B tests and applying learnings to optimize marketing performance.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-backed decisions.
- Deep understanding of various paid media platforms including Google Ads, LinkedIn, Facebook, YouTube, and emerging ad technologies.
- Proficiency with analytics and marketing tools such as Google Analytics, Looker, Tableau, or similar platforms.
- Experience managing budgets across multiple platforms, with a focus on maximizing return on investment (ROI).
- Strong project management skills with an ability to handle multiple campaigns and priorities simultaneously.
- Excellent collaboration and communication skills — able to partner cross-functionally and manage agency relationships effectively.
- Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce) is a plus.
- A proactive, growth-oriented mindset with a strong attention to detail and commitment to continuous learning.
- Bachelor’s degree in Marketing, Business, or a related field from a recognized institution in India.
- 5+ years of hands-on experience managing paid media campaigns, preferably in SaaS or B2B environments.
- Strong knowledge of Google Ads, Meta, LinkedIn, YouTube, and DemandGen platforms.
- Proven experience with A/B testing, campaign optimization, and funnel performance analysis.
- Proficiency in tools like Google Analytics, Looker Studio, Tableau, or similar analytics/reporting platforms.
- Google Ads and Meta certifications are preferred.
- Strong communication skills and ability to work independently in a fast-paced, remote-first setup.
Experience/Education/Certifications Required:
Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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Top Skills
Demandgen
Facebook Ads
Google Ads
Google Analytics
Hubspot
Linkedin Ads
Looker
Marketo
Salesforce
Tableau
Youtube
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