Principal Customer Analyst

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.

This is a remote position, so you'll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.

Join our team…

As a company embracing evidence-based decision making, GoDaddy is seeking an experienced and data-driven Principal Customer Analyst to join our customer insights efforts!

This senior role requires you to build, enrich, visualize, and analyze customer data. You will uncover actionable insights and guide strategic decisions to enhance customer experience, improve retention, and drive revenue growth.

You will collaborate with cross-functional teams across Product, Engineering, Marketing, Machine Learning Science, Strategy, Finance and more, to ensure a comprehensive understanding of customer behavior and trends.

You are familiar with AI-powered analytic tools, possess advanced SQL and scripting abilities, demonstrate strong statistical skills, excel in developing visual dashboards, and possess the technical expertise and creative thinking necessary to drive customer strategy, minimize customer attrition, and uncover new revenue opportunities.

You must be able to tell a clear and succinct story from the data and communicate findings to the executive team. The right person will raise the profile and excellence of our entire team. You can make a difference here!

What you'll get to do...

• Responsible for developing and QA-ing customer datasets across business units. Ensure accuracy, reliability, and easy consumption of data for analytics. Partner closely with data engineering teams.
• Lead on customer level metrics definitions through data governance.
• Operationalize customer measurement (scorecards, dashboards, driver trees, cohorts, etc.)
• Build AI powered diagnostic tools for customer retention and churn metrics. Understand the relationships with other business metrics to identify problems and opportunities faster.
• Leverage advanced analytics to forecast customer behavior and proactively mitigate risks.
• Provide thought leadership in enriching customer data to gather signals from the entire customer journey that will serve various business needs such as pricing, personalization, recommendations, etc.
• Deliver customer insights that lead to higher experiment velocity to increase customer engagement, product usage and customer lifetime value.
• Foster positive relationships with product, marketing, strategy, and finance teams to craft and implement strategies to enhance customer acquisition, retention, and cross-selling opportunities.
• Lead the development of standard processes for customer analytics, particularly in subscription-based businesses.
• Mentor and guide junior analysts, promoting a culture of curiosity and analytical rigor.

Requirements

• You have a bachelor's degree in Business, Statistics, Data Science, or a related field; advanced degree preferred.
• You need at least 7 years of experience in customer analytics, data analysis, or a related field. You must have a proven track record of driving actionable insights and delivering platform solutions, capabilities, and test & learn opportunities.
• Strong knowledge of customer metrics (e.g., Customer lifetime value, churn, NPS) and their applications.
• You have demonstrated aptitude for leading in multiple contexts, such as with data engineers, data scientists, finance, product managers, strategists and executives.
• You are proficient in SQL and data visualization tools. Experience in Amazon QuickSight is a plus.
• You have expertise in statistical analysis, predictive modeling, and machine learning techniques.
• You have hands-on experience in experimental design and measurement, including the math and statistics necessary to interpret and make informed decisions about results.
• You have excellent skills in summarizing insights verbally and in writing. You can explain complex ideas in simple terms, suitable for all audiences, while also having a deep understanding to provide detailed explanations when necessary.
• You understand how foundational data architecture impacts all products and processes downstream, and have experience building optimized foundations. You understand the software development lifecycle and have demonstrated experience building analytics products.
• You have the ability to collaborate with others and drive data-informed decisions.
• You are proactive and demonstrate the ability to have the answers before the questions are asked.
• You have excellent project management skills to balance multiple priorities in a fast-paced environment.
• Knowledge of subscription-based business models is a plus.
• You love data, like to have fun, and are a realistic optimist.
• You pride yourself on being a pioneer and an innovator; you enjoy developing solutions that push the boundaries of innovation.

We've got your back... We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy's benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 

About us... GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 

At GoDaddy, we know diverse teams build better products-period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that's not enough to build true equity and belonging in our communities. That's why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day-focusing not only on our employee experience, but also our customer experience and operations. It's the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to [email protected]. 

GoDaddy doesn't accept unsolicited resumes from recruiters or employment agencies.