Principal Event Marketing Manager

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Overview
The Atlassian Global Events team drives customer engagement for the Atlassian brand and its portfolio of products. The team collaborates with sales, marketing, product and executive management teams to deliver Atlassian proprietary events and tentpole experiences. The purpose of these events is to increase brand awareness, drive business growth, build loyalty and educate attendees.
As a Senior Event Marketing Manager, you are experienced in producing B2B technology events ranging in size from 100-5,000+ attendees, for both internal and external audiences. You share our passion for digital and physical events that engage audiences, build community and drive business growth. You take a data-driven approach to event execution, with expertise in program ownership. You have experience building global event portfolio strategies and managing multiple event programs simultaneously, overseeing event strategy, execution, and post-event analysis end-to-end. In this role, you will produce events that align with business objectives for customers and partners across various verticals, products, and priorities, for both internal and external audiences; including owning our sales kickoff event. You will manage vendor and venue partnerships, ensuring all stakeholders work together to provide seamless event experiences. Additionally, you will conduct leadership reviews and post-event debriefs to refine our strategy based on lessons learned, fostering strong relationships with partners. You may also take on workstream ownership across the portfolio, including content operations, event technology, and strategy development.
We're looking for a great communicator who can understand complex issues, looks forward to identify and preempt challenges, solve problems, and supports your peers across the execution of the entire Global Events portfolio.
Core Responsibilities

• Lead program management and localization strategies for events you oversee, including Sales Kickoff
• Collaborate with senior and executive leadership including Chief Revenue Officer, Chief Marketing Officer and others to define event objectives, target audiences, and desired outcomes.
• Lead and develop event strategies and experiences with key stakeholders to ensure they align with overarching product roadmaps, event messaging pillars, business priorities and executive vision
• Clearly communicate objectives, project status and updates to team members and stakeholders on a regular basis
• Directly manage and inspire both internal and external cross functional teams who support and contribute to our customer-facing event programs
• Understand customer needs and how both in-person and digital events can and should deliver against those needs to achieve business objectives, for internal and external audiences
• Leverage a data-driven approach using data to build insights and strategies, and are an expert in event measurement and ROI tracking
• Design event experiences that engage, educate, and entertain attendees while reflecting the company's values
• Implement feedback mechanisms to continuously improve the attendee experience and incorporate insights into future events
• Address any issues or concerns that arise during events, ensuring quick and effective resolutions.
• Have demonstrated contract negotiation skills and experience
• Design and build key operational structures and processes to ensure the team works efficiently and effectively together, ensuring flexibility when needed, while managing cross-functional teams globally to committed deadlines
• Continually align and evolve event program strategies to the needs of the business, ensuring processes, guidelines and standards are maintained throughout
• Explore and manage best in class agency partners that help Atlassian create and pioneer best in class experiences
• Manage complex event budgets including monetization and funding models including revenue modeling, contract risk mitigations, attrition and forecasting, plus reconcile invoices in a timely manner to ensure accuracy and timely closeout of programs
• Deliver with superb communication skills in helping build and tell the ROI story of events
• A problem solver who is naturally curious, and thrives in a fast-paced environment

Expected results:

• Flawless execution - continual understanding of attendees' key priorities and map back to those metrics
• Build and maintain excellent working relationships and consistently play as a team
• Engagement and effective management of suppliers/global partners
• Exceptional operational efficiency

• 10+ years experience in event marketing related role/s in or with a brand side corporation, SaaS company experience a plus
• 5+ years experience working with a high growth enterprise technology company/client
• Excellent written and presentation skills with the ability to present ideas and concepts to senior and executive level employees clearly, strategically, and succinctly
• Direct experience and ownership producing various-sized event programs, with a strong eye for detail
• Experience in all event marketing domains including event execution, event content, event tech, production and audience acquisition
• Experience managing complex event strategies and portfolio strategy frameworks and recommendations

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $133,200 - $173,900
Zone B: $120,600 - $157,450
Zone C: $110,700 - $144,525
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .