Lead go-to-market efforts for Atlassian's AI product Rovo by developing strategies, content, customer insights, and cross-functional collaboration to drive adoption and influence key stakeholders.
Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Atlassian is looking for a Principal Technical Product Marketing Manager to lead go-to-market efforts for Rovo , Atlassian's cutting-edge AI product. This is a highly visible and influential role, ideal for a technically-savvy marketing leader who is passionate about driving adoption of transformative AI technologies.
You will define strategies that resonate with developers, technical teams, and decision-makers-shaping perception, sparking innovation, and championing adoption of Rovo across global markets. As a public-facing evangelist, you will lead thought leadership, influence key stakeholders, and represent Atlassian AI across channels and communities. In addition to supporting Rovo directly, you'll serve as a key voice for AI across Atlassian's broader portfolio.
Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $175,500 - $229,125
Zone B: $158,400 - $206,800
Zone C: $145,800 - $190,350
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Atlassian is looking for a Principal Technical Product Marketing Manager to lead go-to-market efforts for Rovo , Atlassian's cutting-edge AI product. This is a highly visible and influential role, ideal for a technically-savvy marketing leader who is passionate about driving adoption of transformative AI technologies.
You will define strategies that resonate with developers, technical teams, and decision-makers-shaping perception, sparking innovation, and championing adoption of Rovo across global markets. As a public-facing evangelist, you will lead thought leadership, influence key stakeholders, and represent Atlassian AI across channels and communities. In addition to supporting Rovo directly, you'll serve as a key voice for AI across Atlassian's broader portfolio.
- Deep Product Expertise & Strategy Influence: Develop a deep understanding of Rovo's technical architecture, use cases, and roadmap. Serve as a bridge between Product and Marketing-bringing product knowledge, customer feedback, and market trends together to inform product direction, pricing, positioning, and launch strategy.
- Content Development: Author and orchestrate technical and business content-solution briefs, use cases, launch assets, demos, enablement decks, blogs, and event materials-to educate, inspire, and influence adoption across the user journey.
- Thought Leadership & Evangelism: Represent Atlassian AI in the industry through blogs, webinars, events, and speaking engagements. Partner with Developer Relations and Product to create a strong external voice that builds credibility, drives adoption, and fosters community.
- Customer and Market Insights: Stay on top of AI and agent market trends, customer needs, and competitive moves. Translate insights into actionable recommendations that shape product and marketing roadmaps.
- Cross-functional Collaboration: Partner closely with Product Management, Sales Engineering, Design, and Customer Success to align messaging and deliver cohesive customer experiences that drive value realization and loyalty.
- Customer Advocacy: Cultivate strong relationships with early adopters, enterprise champions, and community influencers. Harness these voices for testimonials, case studies, and social proof to amplify adoption stories and product impact.
- Positioning & GTM: Craft clear, differentiated, and technically accurate positioning that showcases Rovo's capabilities, value proposition, and differentiation for developers, IT leaders, and knowledge workers. Ensure consistency across touchpoints including website, field enablement, analyst briefings, and events. Identify market opportunities, define segmentation and personas, and tailor messaging to drive engagement and retention.
Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $175,500 - $229,125
Zone B: $158,400 - $206,800
Zone C: $145,800 - $190,350
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .
Top Skills
Ai Technologies
Marketing Strategies
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