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Abbott

Product Manager - GI Maxima

Posted 11 Days Ago
Be an Early Applicant
3 Locations
Mid level
3 Locations
Mid level
The Product Manager will oversee brand management, achieve sales targets, conduct market analysis, collaborate with cross-functional teams, and design brand strategies. Key responsibilities include managing campaigns, analyzing market conditions, and engaging with the sales team to ensure effective execution of strategies.
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JOB DESCRIPTION:

JOB DESCRIPTION

Job Title:

Product Manager (Grade/Band : 2B)

Location/Site:

Mumbai

Department/Division/ Unit:

As per vacancy / requirement

REPORTING RELATIONSHIPS:

Reports To:

Associate Director

Supervises:

None

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:

  • Independently handles brand management responsibility for allocated brands
  • Achieve top-line, market share and bottom-line targets for the brands assigned
  • Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
  • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
  • Analyze market conditions and forecast sales on a regular basis
  • Monitor ROI on brand strategies
  • Monitor competitor activities
  • Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
  • Develop and implement Annual Operating Plan for brand portfolio
  • Undertake fieldwork to capture insights
  • Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
  • Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
  • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
  • Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.

JOB SPECIFICATIONS:

Skill, Education, Experience

Education:

  • Graduate in Science / Pharmacy.
  • MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least)

Experience:

  • Pharmaceutical Product Management experience of 3 years (preferably in MNC) as brand manager
  • Exposure to managing Key Accounts / dealing with Key Opinion Leaders
  • Experience in managing new launches preferable

Skill:

  • Excellent Communication Skills
  • Functional & Technical Knowledge on therapy areas owned and other therapies in the division
  • Demonstrates creativity, innovation and drive for results.
  • Ability to influence, lead and work with cross functional teams
  • Analytical skills and good Financial Acumen
  • Strategic thinking, Problem solving and decision making skills
  • Planning and organizing skills for short term and long term.
  • Time management and multi-tasking skills

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Product Management

DIVISION:EPD Established Pharma

LOCATION:India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:Standard

TRAVEL:Yes, 25 % of the Time

MEDICAL SURVEILLANCE:Not Applicable

SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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