The Product Marketing Coordinator will develop and support strategies for product lines, manage launches, and collaborate on communications and market research.
Description
Hybrid : This position requires an employee to be on site 3 times per week (Tuesday, Wednesday and Thursday)
Product Marketing Coordinator (Chile & Bolivia)
What you will do/Responsibilities: :
Additional Description
Required Qualifications:
Preferred qualifications:
For this position, relocation/transfer assistance will not be available.
IMPORTANT: To view the full job description, use your Workday system in English.
#LI-BSC115
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Hybrid : This position requires an employee to be on site 3 times per week (Tuesday, Wednesday and Thursday)
Product Marketing Coordinator (Chile & Bolivia)
What you will do/Responsibilities: :
- Build and Support short/mid-term strategies for product lines: content, trim levels, configurations, price, mix and volume, color palettes, special series
- Define and monitor the 360° product strategy (sales performance, training, CRM, Advertisement, Distribution, Price, Test drive, etc.)
- Create product communication brief together with Communication team
- Collaborate in the development of long-term strategies along with Product Planning area
- Define tactical market research to get ad-hoc insights from customers.
- Ensure strategies are aligned with the Dealers Product Committee.
- Develop strategies and tactical plans to improve the KPIs of its product line throughout the lifecycle, applying comparably equipped pricing analysis, sales and stock mix, market share, performance by channel (DS and TD)
- Ensure flawless and impactful launches
- Participate in cross-functional forums for applying product changes: PETs, MCOs workshops, Design Workshops, Infotainment workshops etc
- Participate in global strategies with Product Global Marketing
- Ensure delivery of support materials for new releases: MEV's, S&O's, Sales Package
- Lead launch Go-to-Market Strategy
- Support product events together with VSSM, PR and MKT Planning.
- Building materials for the gates of GVDP VSSM (MVR, MLR, MLA).
- Reflect product updates or needs on PCCRs
- Develop and support TOP leadership presentations
- Support and integrate work with GMSA Product Marketing team
Additional Description
Required Qualifications:
- Education: Bachelor's degree in Business Administration, Marketing, Engineer, or related Careers.
- +2 years of previous experience in similar positions (in Product, Planning, Marketing or Sales).
- Microsoft Office: intermediate level.
- English: advanced level.
- Availability to work in Ciudad Empresarial, Santiago, Chile, in a hybrid regime (3 times per week in person = Tuesday, Wednesday and Thursday).
- TOP Strengths: Action Oriented; Customer Focus; Dealing with ambiguity;Learning on the Fly; Peer Relationships and Presentations Skills.
Preferred qualifications:
- Postgraduate: MBA with focus Marketing will be a differential
- Active Driver's licence.
- Knowledge of Portuguese (desirable).
- Knowledge of Data Tools/PowerBI (desirable).
For this position, relocation/transfer assistance will not be available.
IMPORTANT: To view the full job description, use your Workday system in English.
#LI-BSC115
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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