The Product Marketing Director is a subject-matter expert in building go-to-market (GTM) strategy and execution plans for the Strategic Partner channel. This role will be an expert in the Workiva platform and solution offerings, including product positioning, marketing strategy, and sales enablement to drive buyer awareness and desired business outcomes in the Strategic Partner channel. This role drives strategy and execution across the organization, including product, sales, customer and partner experience (CPX) and marketing.
The Product Marketing Director will lead the process of leveraging the existing product, platform and solution GTM strategies and optimizing those strategies for the partner channel. This role supports marketing and sales areas, identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by solution, market, and industry categories. The Product Marketing Director will participate in the product strategy and the road map planning process, representing the market perspective and supporting product decisions based on significant sales, customer and market feedback.
What You’ll Do:
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Create a GTM strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals
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Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions
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Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline
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Collaborate with Partnerships, Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools
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Develop product positioning and messaging and enabling sales teams
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Consult with customers in partnership with Product Management and Sales to explore product and market opportunities
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Identify key functional, ecosystem, and operational requirements to serve the targeted market better
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Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities
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Become an influencer through thought leadership exposure and speaking engagements across industry associations
What You'll Need:
Minimum Qualifications
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Bachelor's degree in marketing, business, or similar area of study
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10+ years of experience in roles relating to product marketing, product management, partnerships, sales or closely related fields
Preferred Qualifications
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Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise
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Proficiency in implementing product-led growth GTM strategies, approaches, and tactics
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Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
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Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
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Strategic mindset with the ability to derive insights from data for decision-making
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Proven ability to innovate and optimize business-driven strategies
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Exceptional program management skills
Travel & Working Requirements
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Up to 30% travel
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Reliable internet access for any period of time working remotely, not in a Workiva office.
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How You’ll Be Rewarded
✅ Salary range in the US: $154,000.00 - $250,000.00
✅ A discretionary bonus typically paid annually
✅ Restricted Stock Units granted at time of hire
✅ 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic. We strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
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