About the role
B2B SaaS Content Writer
We are looking for a B2B SaaS Content Writer to create clear, engaging, and insight-driven content for advocates, law firms, and corporate legal teams.
This role is ideal for someone who understands B2B audiences, enjoys simplifying complex topics, and can adapt their writing across formats, from long-form blogs to short, high-performing ad and social copies.
You will work closely with marketing, product, sales, and legal domain experts to produce content that educates, builds credibility, and supports lead generation.
Key responsibilities
Content creation
● Write long-form blogs focused on legal operations, compliance, litigation, contracts, and legal technology.
● Create promotional email content for newsletters, cold outreach campaigns, offline events, webinars, and product updates.
● Develop ad copies (LinkedIn, Google, Facebook, Instagram) aligned with campaign goals (and target personas.
● Write social media content for LinkedIn and other professional platforms, tailored to legal audiences.
Content & market research
● Research legal topics, industry trends, and pain points of advocates, law firms, and in-house legal teams.
● Translate complex legal and product concepts into clear, value-driven content. Collaboration & optimization
● Work with designers to align copy with visuals and campaign objectives. ● Work closely with the sales team to understand prospect conversations and use cases. ● Optimize content for SEO, AEO (Answer Engine Optimization), readability, and conversion.
● Produce content while ensuring consistency in tone, grammar, and brand voice.
Required skills & qualifications
● 2 years of experience in content writing (B2B SaaS is a strong plus). ● Strong command of written English with attention to clarity and structure. ● Ability to adapt tone for different formats: blogs, emails, ads, and social posts. ● Basic understanding of SEO principles and content performance metrics. ● Research-driven mindset with the ability to learn about the target audience and industries quickly.● Strong time management and ability to meet deadlines.
● Self-motivated with the ability to take ownership of tasks from brief to final delivery. ● Comfortable working independently while proactively seeking feedback and clarification when needed.
Preferred skills
● Familiarity with legal tech, SaaS, or enterprise products.
● Ability to work with content calendars, CMS tools, or marketing platforms. ● Ability to work with AI content generation, SEO, and content analytics tools. ● Basic understanding of performance marketing or demand generation content.
What’s in it for you?
● Hands-on experience writing for real legal practitioners and enterprise decision-makers. ● Opportunity to grow into a specialist legal content or B2B SaaS writer. ● A collaborative environment that values clarity, learning, and high-quality writing.
Location
Pune (Balewadi) - 5 days a week.
About Provakil :
Provakil is a new-age legal operations management suite for enterprises. Provakil provides an integrated SaaS platform for legal teams to manage all aspects of legal operations including litigation, contracts, compliances, and intellectual property with customized workflows and analytics.
We provide automatic data updates from 10000+ courts, trademark and patent registries, and other
sources of public legal data. The platform is equipped with advanced ML/AI capabilities for intelligent
document review, IP watch & search, case law research, and other use cases. Provakil is trusted by
over 250 companies and 100 law firms to manage different aspects of their legal operations.
Why join us?
Fast Growing - We are a fast-growing organization with a 70% Y-o-Y growth in customers and revenue. We believe in setting the expectations really high and stretching ourselves to deliver on it!
Scale - If you like to solve problems of scale, you will enjoy your time in Provakil. We are a fast-growing team with a presence across multiple cities in India.
Team - We are a team with a strong background and believe in working hard to build a reputation.
The founding team consists of engineers from IIT and lawyers with practice in the Supreme Court.
Our App store rating is 4.6 and our customers can’t stop talking about us! Awards & Recognitions - World Justice Challenge Finalist at The Hague, The Netherlands, 2019 ‘Legal Tech Startup of the Year’ at BW Legal awards 2K19 Industry Prize, Agami Prize in 2018 Selected among Top 3 companies at Westerwelle Foundation YFP Program 2020
