Regional Marketing Manager

Regional Marketing Manager AMEC
Advanced Analog for Auto, IoT, Industrial & Mobile markets
 

Company Description

NXP enables secure connections for a smarter world, advancing solutions that make lives easier, better and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the automotive, industrial & IoT, mobile, and communication infrastructure markets. Built on more than 60 years of combined experience and expertise, the company has approximately 29,000 employees in more than 30 countries and is headquartered in Eindhoven, The Netherlands.

Business Line Description:
NXP Business Line Advanced Analog (BL AA) is a leader in automotive, industrial, IoT and mobile semiconductor solutions. BL AA Central Marketing is responsible for deploying go to market strategies globally to increase our market share in collaboration with the BL AA Product Lines, NXP Sales teams and Distribution Network.

Job Summary:

The ideal candidate for the role is a customer-focused, passionate marketing professional with strong technical and business acumen. The Regional Marketing Manager (RMM) will be responsible to create and execute effective strategies to drive close engagements with focus customers in the Auto, Mobile, IoT and Industrial segments and drive business growth across NXPs broad portfolio. The RMM will closely collaborate with the NXP Sales and Application Engineering teams, distributors and the Product Lines to drive new business identification, project engagements, strong relationships with customers and partners as well as training and support towards closing new design opportunities.

• Responsible for driving marketing activities & business development for America’s auro, industrial, IoT, medical, and computing markets via our franchised distributors and our Sales team

• Coordinate the implementation of the marketing infrastructure and tools to boost the promotion on the Mass Market customer base targeting the customer expansion an the market share pervasiveness.

• Coordinate and execute an effective Mass Market distribution Go-to-Market strategy aligned with Product Lines, companion Business Lines for cross-selling, and the NXP distribution sales team

• Secure mindshare and commitment from Distributors and parts for executing our Go-to-market strategy

• Maintain high visibility with NXP distribution sales and distribution partners at training events, corporate reviews, and NXP Connects events

• Regularly challenge and review performance at targeted priority distribution branches to maintain mindshare and drive Point-of-Sale (POS) revenue, Point-of-Account (POA) revenue, attach rate, customer count, design registration and design win results

• Engage with NXP Sales, Distributors and Partners to create and execute strategic customer plans

• Coordinate with Product Lines and SV sales team to create and execute an effective system solution GtM strategy aligned with companion cross-sell Business Lines

• Build up close relationships with priority branches throughout Americas region for lead customer engagement and distributor branches business review

• Be recognized go-to-person supporting our NXP and distributors’ sales and Field Application Engineers on our analog portfolio

• Initiate and support product training request and customer calls

• Identify and engage with disruptive supply chain new players/IDH in the strategic focused vertical markets. 3

• Identify and engage with disruptive new players in the strategically focused segments

• Develop communications materials for BL and NXP executives

• Having a high degree of influence over key organizational decisions

• Working independently

Job Qualifications:

• Proven expertise on analog semiconductors, (technical) marketing, positioning, customer-focus, content creation and execution

• Industry experience in auto, IoT, Industrial or mobile with technical knowledge on semiconductors, preferably with analog, power, and mixed signal technology and products

• Customer focused mind-set

• Proven analytical skillset

• Excellent communication skills

• Strong desire to keep learning, natural curiosity with broad interest and knowledge in the business

• Building trusting relationships

• Experience driving semiconductor business through distribution channels.

• Experience interfacing with field sales and closing design wins

• BSEE required; MSEE and MBA desired

Job location:
     -Chandler, AZ

More information about NXP in the United States...

NXP is an Equal Opportunity/Affirmative Action Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, NXP will provide reasonable accommodations for otherwise qualified disabled individuals.

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