This role involves managing marketing programs using Marketo and Salesforce integration, optimizing lead management, and ensuring data quality for analytics.
THIS REMOTE POSITION!
We are looking for responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will utilize Marketo to its fullest potential, employing any and all the features available to load the top of the funnel and must know SFDC integration part as well.
This is a remote position.
Responsibilities:
- Great teamwork and ability manage expectations from multiple groups.
- Collaborative and hands on best practices of Marketo and SFDC
- Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management
- Must have strategic approach considering optimization and scalability in the technologies in Marketing industry
- Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs
- Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals
- Must have experience with managing large sets of data. Maintaining good data health and quality
- Maintain pulse of key performance metrics, dashboards and flag leadership when action is required
- Manage Lead Quality, Lead Scoring and Lead Routing in Marketo
- Assess ad hoc analytic project requests and determine the best approach and team members to support.
- Advise marketing operations functions on data requirements necessary to perform desired analysis
- Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications
Must Haves:
- Must be able to work in a fast paced environment matrixed organization
- Program and project management skill is MUST
- 3-5 years of Marketo Experience with 2-3 years of Salesforce Experience
- Must be self motivated , passionate about Marketing Automation and enjoys learning and growing
- Team player
- Hands-on experience with dashboard and reporting. Must be able to create awesome slides for executive review
- Lead nurturing and Lead scoring good to have
Marrina Decisions is an Equal Opportunity Employer
Marrina Decisions offers Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time,Ongoing Training programs and opportunity to learn and grow in this MarTech world.
Top Skills
Marketo
Salesforce (Sfdc)
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