Oversee marketing operations, including process management, Marketo infrastructure, data analytics, brand compliance, customer response operations, reporting, and marketing strategy. Manage staff, service quality, workflow processes, campaign technologies, market research, pricing strategies, advertising contracts, and competitive analysis. The role requires Marketo campaign and email template expertise, HTML design skills, Marketo certification, and 6–8+ years of marketing operations experience.
Marketing Ops Manager
We are searching for experienced and dynamic candidates for the position of Senior Marketing Operations Manager who will oversee process management, technology infrastructure, data & analytics, and brand compliance awareness of Marrina Decisions.
Role and Responsibilities:
- Markets products by managing staff, researching, and developing marketing plans, maintaining response operations, and maintaining quality ratings.
- Maintains customer response operations by establishing work schedules, and assigning employees, and providing backup.
- Maintains quality service by establishing and enforcing standards, training representatives, monitoring calls, surveying customers, and evaluating outcomes.
- Resolves customer problems by training telemarketing service representatives to maintain reference manuals and dialogue guides, provide information, and answer questions.
- Maintains work process flows by coordinating information and requirements with related operational departments and participating with and providing resources to business improvement teams.
- Keeps management informed by preparing reports, preparing presentations, interpreting information, and making recommendations.
- Oversees brand data, analytics, and emerging market trends to strategize ways to increase market share.
- Plan, direct, and coordinate marketing policies and programs to increase customer interest and demand for products and services.
- Negotiates contracts for advertising, marketing, and promotions.
- Monitors, internal costs and competitive pricing to develop pricing and discounting strategies.
Required Qualifications
- Should have created Marketo emails.
- Marketo Templates Campaigns.
- Email template design using HTML
- Should be certified in Marketo
Skills/Abilities and Knowledge
- Exceptional interpersonal, communication, analytical, optimization, and problem-solving skills
- Ability to analyze and interpret data with accuracy
- Excellent with numbers, data analysis, and research
- 6-8+ years of industry experience in the Marketing Operations role
Education:
- Master’s Degree in business administration, and management.
- Should be certified in Marketo
Marrina Decisions is an Equal Opportunity Employer
Marrina Decisions offers Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time, Ongoing Training programs, and opportunities to learn and grow in this MarTech world.
Salary Range
Depends on geo and experience
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