REMOTE (INDIA): SEO Analyst

The candidate should be highly motivated, analytical and intellectually curious to help drive our client business forward. The individual is accountable for all aspects of SEO and results. Hands-on experience on ecommerce SEO and local SEO and tools like Ahref, ASO ,SEMrush is required. The candidate will be expected to strategies, monitor performance and optimize campaigns towards achieving the defined campaign objectives. The candidate must have a working knowledge of web tracking tools like Google analytics.

Requirements-

• Should have overall 3+ years of experience in SEO.
• Should have a minimum 2+ years of experience in local SEO and 1+ years of experience in E-commerce SEO.
• Should have hands on experience on Youtube SEO and App Store Optimization (ASO - Mobile Apps)
• Should have hands-on experience in working with multiple CMS(HubSpot, WordPress, Shopify etc..)
• Should have sound technical knowledge on site migration, in-depth actionable technical audit, rich snippet audit and optimization's, backlink audit and etc.
• Should have experience in optimizing java script heavy websites.
• Should have an understanding of Programmatic/Edge SEO.
• Should be able to make code-related SEO recommendations.
• Should be very good at operating Excel.
• Basic level coding knowledge is required.
• Should have had client communication (calls + email) previously.
• Should be able to derive SEO strategies for mid to enterprise websites.
• Should be able to SWOT analysis considering SEO techniques.
• Should be able to set up automation (using pre-built Python, Xpath scripts etc.).
• Should be able to forecast traffic, ranking & revenue through SEO.
• Should be comfortable operating SEO tools that can help set up automation for Index monitoring via URL Inspection API, automate the creation of title/descriptions.
• Should be able to extract and create strategies from data scraping techniques.
• Creating dynamic pages with dynamically generated copy/meta details at scale using AI/ML algorithms or other tools
• Should have an experience of International client management
• A person should be able to do Conversion Strategies: Conversions tracking analysis, pixel/tags creations, conversion setting, conversions tags implementations [GTM], conversion custom variables
• Define requirements and drive strategic direction on allocated projects, delivering quarterly client plans.
• Work closely with key stakeholders, both internally and externally, to provide diverse approaches covering multiple aspects of SEO as a discipline.
• Day-to-day project management of planned tasks for specific clients.
• Ongoing client communication regarding updates and account progress.
• Collaborative delegation of work to appropriate members in sub-teams.
• Delivery work on tasks defined in plans where required.
• Tracking, reporting and providing detailed analysis on project performance.

Good to have-

• Basic to intermediate level SEM understanding
• Sabermetrics: Report creation and data automation
• End to end campaign management
• Technical SEO content writing
• Working knowledge of Conversion Rate Optimization