Customer Lifecycle Marketing Manager

About the Team/Role

This role is responsible for developing and driving forward the full lifecycle marketing plan for our Fleet & Mobility Line of Business. This role will develop and implement the strategic launch plan, ongoing demand / growth marketing plan as well as the adoption and activation life cycle marketing required to hit the assigned revenue targets. 

This position requires strong demand-generation & lifecycle / retention & adoption marketing experience and a proven ability to lead and collaborate with core business and marketing stakeholders. You will have the opportunity to build and drive a demand generation and growth marketing strategy alongside a tactical execution plan that leverages your demand and lifecycle marketing experience. This includes full-funnel pipeline ownership, activation and retention marketing, strategic thinking, campaign strategy development, and execution across multi-channel marketing programs, marketing effectiveness measurement mapped to business goals, audience segmentation building, marketing communications, relationship and project management, creativity and strong work ethic skills. This role is ideal for someone who is well-versed in the B2B payments / fintech marketing landscape, has a strong performance track record of demand generation and growth marketing strategy and execution, and is passionate about revenue growth and data to optimize performance and investment.

How you'll make an impact

• Build the annual strategic marketing plan starting with awareness & interest campaigns designed to increase share of wallet and revenue per account.

• Create and develop conversion, adoption and retention programs that provide measurable improvement in top-line and bottom-line growth

• Cultivate and manage relationships with key business executives and stakeholders including accountability for marketing performance against business goals and targets

• Responsibility for reducing broad product concepts and business strategies into a structured demand/lifecycle program 

• Oversee all campaign strategies and tactics with a focus on crafting and executing multi-channel marketing programs, tracking and reporting on the results, and pivoting where needed

• Driving YOY revenue/account growth for all marketing-sourced opportunities

• Build lists and audience segmentation for database marketing team based on product/product marketing-provided guidelines

• Responsibility for all multi-channel marketing strategies and tactics in partnership w/ channel owner for owned audiences

• Spend time with customers to improve customer experience and adoption. 

• Sales communication/frontline readiness for campaigns and programs, ensuring sales knows how to follow up with every marketing-sourced lead

• Responsibility for the deployment and execution of concurrent multi-channel campaigns required to hit annual sales targets mapped to the annual operating plan

• Ensure on-time, on-budget execution of marketing plans and asset production through the effective use of internal and external resources and efficient expense management 

• Review and evaluate market response, identify and act on market trends, campaign performance, cost to acquire, and return on investment to guide program strategy, budget investment, and related course corrections as needed

• Proactively identify and resolve issues that could jeopardize agreed-upon deliverables and/or defined goals and objectives; manage risk related to changes in project scope or requirements

• Additional responsibilities include, but not limited to: writing all short-form content needed to drive demand through various channels (digital, email, sales blitzes, landing page content, ABM, 3rd party advertising, etc.), multi-channel asset creation, weekly / monthly campaign performance reporting, event marketing strategy (in partnership w/ event marketing team)

Experience you’ll bring

• Bachelor’s degree in Business, marketing or related field

• Minimum 5 years of marketing experience in B2B environment 

• Extensive knowledge of and demonstrated success in B2B marketing and demand / lead generation 

• Industry experience working in B2B Payments or Fintech

• Strong, proven experience in developing effective marketing strategies and tactics aligned to a full funnel demand and lead generation approach including digital/direct marketing, account-based marketing, third-party advertising, event/media marketing, out-of-home advertising, etc.

• Strong demand gen/lead gen pipeline management skills

• Excellent business judgment and the ability to recognize business implications of data. Strong quantitative skills and ability to synthesize disparate data required. 

• Strong self-motivation with a desire to make an impact, an infectious positive attitude, and an ability to work independently with minimal direct supervision

• Demonstrated success managing multiple complex projects with limited supervision 

• Understanding of financial models to develop, support and evaluate marketing decisions

• Strategic thinker who can use resources efficiently and effectively to execute plan

• Strong interpersonal skills and ability to communicate effectively with business partners and all levels of the organization

• Strong presentation skills 

• Strong executive presence and the ability to influence without authority 

• Gain support for ideas in formal and informal settings

• Ability to learn quickly, prioritize and work under pressure, adapt to a rapidly changing ever-evolving environment and demonstrate a sense of urgency—while not being quickly frustrated or easily flustered

• Ability to manage and handle ambiguity

• Strong organizational skills

• Excellent organizational and project management skills

• Ability to translate customer and market needs into effective marketing programs

• Relationship and team building skills

• Personal credibility in one-on-one, team and public forums

• Sound diplomatic and negotiating skills 

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Pay Range: $78,000.00 - $103,000.00