S&C Global Network - AI – GEN AI– Analyst

Management Level: Ind&Func AI Decision Science Manager
Location: Gurgaon, Bangalore

Must-Have Skills:
Market Mix Modeling (MMM) Techniques, Optimization Algorithms for budget allocation and promotional channel optimization, Statistical and Probabilistic Methods: SVM, Decision Trees, Programming Languages & Tools: Python, NumPy, Pandas, Sklearn, AI/ML Models Development and Data Pipeline Management, Data Management within Snowflake (data layers, migration), Cloud Platforms experience (Azure, AWS, GCP).

Good-to-Have Skills:
Experience with Nonlinear Optimization Techniques, Experience in Data Migration (cloud to Snowflake), Proficiency in SQL and cloud-based technologies, Understanding of Econometrics/Statistical Modeling (Regression, Time Series, Multivariate Analysis).

Job Summary

We are seeking a skilled Ind & Func AI Decision Science Manager to join the Accenture Strategy & Consulting team in the Global Network – Data & AI practice. This role will focus on Market Mix Modeling (MMM), where you will be responsible for developing AI/ML models, optimizing promotional channels, managing data pipelines, and working on scaling marketing mix models across cloud platforms. This role offers an exciting opportunity to collaborate with leading financial clients and leverage cutting-edge technology to drive business impact and innovation.

Roles & Responsibilities

Engagement Execution
• Lead MMM engagements that involve optimizing promotional strategies, budget allocation, and marketing analytics solutions.
• Apply advanced statistical techniques and machine learning models to improve marketing effectiveness.
• Collaborate with clients to develop tailored market mix models, delivering data-driven insights to optimize their marketing budgets and strategies.
• Develop Proof of Concepts (PoC) for clients, including scoping, staffing, and execution phases.

Practice Enablement
• Mentor and guide analysts, consultants, and managers to build their expertise in Market Mix Modeling and analytics.
• Contribute to the growth of the Analytics practice through knowledge sharing, staffing initiatives, and the development of new methodologies.
• Promote thought leadership in Marketing Analytics by publishing research and presenting at industry events.

Opportunity Development
• Identify business development opportunities in marketing analytics and develop compelling business cases for potential clients.
• Work closely with deal teams to provide subject matter expertise in MMM, ensuring the development of high-quality client proposals and responses to RFPs.

Client Relationship Development
• Build and maintain strong, trusted relationships with internal and external clients.
• Serve as a consultant to clients, offering strategic insights to optimize marketing spend and performance.

Professional & Technical Skills

• 5+ years of experience in Market Mix Modeling (MMM) and associated optimization techniques.
• Strong knowledge of nonlinear optimization, AI/ML models, and advanced statistical techniques for marketing.
• Proficiency in programming languages such as Python, NumPy, Pandas, Sklearn, Seaborne, Pycaret, and Matplotlib.
• Experience with cloud platforms such as AWS, Azure, or GCP and data migration to Snowflake.
• Familiarity with econometrics/statistical modeling techniques (Regression, Hypothesis Testing, Time Series, Multivariate Analysis).
• Hands-on experience in managing data pipelines and deploying scalable machine learning architectures.

Additional Information

• Master’s degree in Statistics, Econometrics, Economics, or related fields from reputed universities.
• Ph.D. or M.Tech is a plus.
• Excellent communication and interpersonal skills to effectively collaborate with global teams and clients.
• Willingness to travel up to 40% of the time.
• Work on impactful projects to help clients optimize their marketing strategies through advanced data-driven insights.

About Our Company | Accenture (do not remove the hyperlink)

Experience:
• 5+ years of advanced experience in Market Mix Modeling (MMM) and related optimization techniques for promotional channels and budget allocation
• 2+ years for Analysts & 4+ years for Consultants of experience in consulting/analytics with reputed organizations

Educational Qualification:
• Master’s degree in Statistics, Econometrics, Economics, or related fields from reputed institutions
• Ph.D. or M.Tech in relevant fields is an advantage

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.