Leads regional current-account sales across retail branches, managing branch officers, customer acquisition, product penetration, activation, float targets, service quality, staffing, and P&L performance. Develops growth strategies, monitors sales execution, trains employees, resolves customer issues, analyzes competitors, and implements process improvements. The role requires strong banking sales leadership, customer acquisition expertise, strategic execution, communication, and talent-management capabilities.
The Senior Sales Manager – Current Account is a key leadership role within the Retail Branch Banking function. The role is responsible for driving the growth and profitability of the current account portfolio across a defined region. This includes expanding the branch footprint, increasing product penetration, and ensuring the delivery of high-quality customer service. The role bearer will lead a team of branch officers, identify high-potential markets, and convert business opportunities into tangible results. With full P&L accountability, this role directly contributes to the strategic objectives of the branch banking business.
Primary Responsibilities
- Lead, mentor, and manage a team of branch officers across the assigned branches.
- Identify and acquire potential customers for current accounts and asset products to generate fee-based revenue.
- Monitor daily sales calls to ensure adherence to the acquisition process and adequate market coverage.
- Drive activation of current account clients and ensure achievement of float targets.
- Conduct regular product training and refreshers to ensure the team is well-informed and up to date.
- Ensure timely and effective resolution of customer queries and service issues.
- Maintain optimal staffing levels and manage team attrition effectively.
- Ensure customer satisfaction by meeting service quality and delivery standards.
- Evaluate and refine growth strategies based on competitor analysis and customer feedback.
- Track business performance and ensure execution aligns with the defined business plan.
Secondary Responsibilities
- Recommend and implement process improvements to enhance service efficiency and quality across the branch network.
- Support employee engagement initiatives and foster a high-performance culture.
Requirements
Education
- Graduate in any discipline.
Experience
- Minimum of 7 years of relevant experience in sales within the banking industry, preferably in branch banking or current account acquisition.
Skills and Attributes
- Strong leadership and team management capabilities.
- Proven track record in sales and customer acquisition.
- Strategic thinking with a focus on execution and results.
- Ability to analyse market trends and competitor strategies.
- High customer orientation and service quality focus.
- Strong organizational and problem-solving skills.
- Ability to attract, retain, and develop high-performing talent.
- Fluent in English with strong business communication skills
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