The role involves implementing and managing Salesforce Marketing Cloud solutions, focusing on integrations, content creation, and client needs assessment to drive effective marketing campaigns.
Job Description:
CxC Salesforce Marketing Cloud
Must Have
- Over 5 years of experience in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms.
- Advanced HTML/CSS/AMP script/SQL/Rest API knowledge and web editing experience.
- Used Postman for troubleshooting and testing triggered campaigns, API subscriber data and for monitoring purposes.
- Experience designing & building cloud pages
- SQL, HTML and CSS experience.
- Experience of SFMC, SQL, AMP script and MC APIs.
- Good analytical, interpersonal and communication skills.
- Experience in Design, Coding and Database Interaction.
- Good working experience on Email Studio, Web Studio, Automation Studio, Journey Builder, Audience Builder, Content Builder, and Marketing Cloud Connect
- Working experience on Mobile Studio.
- experience in discovering, analysing, and identifying individual client objectives and challenges, and mapping them back into the Salesforce Marketing Cloud solution portfolio
- Experience in design innovative solutions to address client challenges and focus on building those solutions on the Salesforce platform.
- Ability to create personalized and dynamic content email/SMS/push campaigns.
- Ability to work on SSL installation, DNS configuration like adding SPF, DKIM and DMARC records on delegated domain and assisting clients with SAP queries.
- Understanding of client data model to build and set up activities. Integration of the marketing cloud with other CRM clouds or 3rd party DMS using marketing cloud connector.
- Understanding of consent management – data model, extraction, enforcement
Good to have
- Defining segmentation criteria for batch and trigger emails/SMS campaigns and conducting A/B testing. Creating data extensions using SQL scripts by analysing the campaign requirements.
- Ability to work with the deliverability team to troubleshoot domain blacklisting issues and creating IP warming plans.
- Ability to help clients with account setup queries related to administration, platform tools, settings and configuring the users with the right set of roles and permissions.
- Understanding of Postman for troubleshooting and testing triggered campaigns, API subscriber data and for monitoring purposes.
Location:
DGS India - Pune - Kharadi EON Free ZoneBrand:
MerkleTime Type:
Full timeContract Type:
PermanentTop Skills
Amp Script
Audience Builder
Automation Studio
Content Builder
CSS
Email Studio
HTML
Journey Builder
Marketing Cloud Connect
Mobile Studio
Postman
Rest Api
Salesforce Marketing Cloud
SQL
Web Studio
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