Senior Associate, Marketing

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,
Senior Associate, Marketing
About Capital One Canada
For over 20 years, we've been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe in people - in our customers, in our associates, and in talent like you!
About the Role
As a Senior Associate, Marketing, you will join the Performance Marketing team and be a part of a collaborative cross-functional team responsible for driving customer growth and efficiency across multiple acquisition channels including; Paid Email, Affiliates and, Direct Mail.
In this role, you will partner with leads across the business to shape strategies that drive growth, own end-to-end execution and manage an ongoing testing agenda. The ideal candidate will have a solid understanding of full-funnel marketing strategies, bring a strong analytical mind-set and be relentlessly curious in how to unlock performance with creativity.
Your Responsibilities:

• Collaborate with business partners (business analysts, creative, brand, digital properties etc. ) to plan, execute, and measure the performance of customer acquisition through our key performance channels; paid email, direct mail and affiliates
• Analyze, interpret, and share campaign results, disseminate learnings, identify opportunities, and propose recommendations to improve future campaign performance to drive business growth and optimize media spend.
• Champion performance across key performance channels, leveraging data, creative curiosity, insights, best practices, market trends, and competitive analysis, to identify and assess new opportunities for growth and efficiencies.
• Act as a subject matter expert to business partners and stakeholders for thought leadership in acquisition channels.
• Manage monthly reporting. Work with leads to establish the right metrics and KPIs to measure impact against business, creative and marketing objectives, improve storytelling with data, drive actionable insights and commentary.
• Manage relationships with internal and external partners. Establish ways of working, pushing beyond the status quo, and ensuring accountability to get the most out of our partnerships.
• Own creative development and implement iterative A/B testing to continually improve performance through optimized creative.
• Track best practices, industry trends, and make proactive recommendations.

What we are looking for:

• 5+ years of experience in marketing related field
• Equal parts left (analytical) and right brain (creative) thinking. You are a strategic thinker, ask probing questions, have a growth-oriented and innovation mindset, and want to do things differently in the name of learning.
• You are comfortable working with data scientists and business analysts on measuring performance, understanding attribution, and you can combine this with experience to shape strategies.
• You have strong communication skills and are able to synthesize complex information into crisp "so-what"s
• You are a project management expert with a proven track record of managing multiple projects and stakeholders while staying on top of what matters the most.
• You stay well-informed of competitors' activities and the ever-changing digital landscape to identify and recommend opportunities for improvement.
• Banking industry understanding or experience is preferred, but is not required.

Working at Capital One
Enjoy a hybrid work environment, with 3 days in the office. Build a comfortable workspace with our one-time, Work From Home allowance and enjoy our head office located conveniently across the street from Union Station.
Live well-physically, financially and emotionally. Receive support for you and those who are most important to you, with full coverage for spouses, domestic partners, and dependents. With up to $3000 in mental health coverage and up to $5000 in tuition subsidies per year-and much more-you'll discover that Capital One is committed to helping you live your best life.
We may use your information for automated decision making. We may, for certain purposes, render a decision based exclusively on automated processing of your personal information as a part of the candidate screening process.
Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).