Senior Associate, Product Designer

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

What you will do:

Design System Leadership & AI Integration

• Build and maintain a robust, scalable design system that unifies typography, colour, spacing, motion, and UI components across all products.
• Create and evolve documentation and interactive guidelines that clearly define visual language, component usage, and behavioural patterns.
• Ensure seamless integration with engineering workflows, bridging tokens to code via tools like Storybook, Supernova, or Git-based handoffs.
• Introduce and operationalize AI-assisted design practices to drive efficiency (e.g., component generation, variant suggestions, automated documentation).
• Champion design system governance, including version control, contribution models, adoption audits, and training.
• Partner with engineering and design ops to evolve token management and accessibility compliance.

Product Design & Prototyping

• Translate complex product requirements into wireframes, high-fidelity mock-ups, and interactive prototypes.
• Collaborate with cross-functional partners to deliver delightful, usable, and conversion-optimized experiences.
• Leverage AI tools (e.g., for user flow testing or rapid prototyping) to enhance iteration speed and innovation.

User Research & Experience Strategy

• Conduct qualitative and quantitative user research (e.g., interviews, usability tests, analytics reviews).
• Translate insights into actionable design decisions through personas, journey maps, and service blueprints.
• Collaborate on defining success metrics and validating design outcomes through A/B testing or funnel analytics.

Cross-Functional Collaboration

• Partner closely with PMs, engineers, data scientists, and stakeholders to align on product vision and execution strategy.
• Present design rationale clearly and persuasively at multiple levels of the organization.
• Act as a design system and AI evangelist across teams, nurturing adoption and shared design language.

REQUIREMENTS:

Who you are:

Educational Background

• Bachelor’s degree in Design, Human-Computer Interaction (HCI), or a related field preferred

Professional Experience

• 5+ years of experience in product design, with 2 years+ design system building experience
• Proven track record of delivering user-friendly, impactful design solutions
• Strong portfolio / use cases to demonstrate problem solving process

Technical Proficiency

• Proficient in design software like Figma, and Adobe Creative Suite
• Familiarity with prototyping and testing tools
• Understanding of HTML/CSS and front-end frameworks is a MUST

Soft Skills

• Strong communication and presentation skills, with the ability to articulate design rationale clearly
• Detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment
• Leadership qualities, with the ability to inspire and guide team members toward shared creative goals

Why Join Us

• Opportunity to shape the product design culture within a growing organization
• Engage in impactful projects with a direct influence on user satisfaction
• Collaborative and inclusive work environment with room for professional growth
• Opportunities to access to workshops, training, and networking events

It’s our people that make Astro Malaysia’s leading entertainment company. That’s why we work hard to be an inclusive employer, so everyone at Astro can be their best.