Senior Business Analyst

Job Description:

Responsibilities:

• Maintain day-to-day client contact for SEM Campaign execution

• Responsible for understanding client goals and agency deliverables

• Responsible for contributing ideas to grow the client's business

• Develops comprehensive agendas for weekly client planning/status meetings

• Format and prepare weekly search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text.

• Tracks, analyses and summarizes program results and progress

• Provides clients with budget updates

• Help prepare and research needed materials for client presentations and engagements

• Conduct research and fact-finding for reports, presentations and articles

• Set up and provide support on 3-5 search projects of various sizes

• Perform keyword research and basic analysis

• Monitor progress of campaigns using various reporting tools

• Be able to clearly convey and explain search engine best practices to company associates and to clients.

• Training subordinates with goal to make each member self-efficient and execute independently.

• Proactively reviews and manages client data to ensure optimal performance on all campaigns

• Tracks and reports on campaign results, gathers data analysis and participates in weekly calls

• Generates campaign reports and is responsible for pacing, QA and trafficking

• Provides initial insights on campaign trends to executives and planners

Qualifications & Requirements:

• A Graduate/PG/MBA in Digital Marketing or equivalent with at least 1-2 years ops experience implementing and supporting search marketing activities

• Detail-oriented with excellent verbal, written, and visual communication and interpersonal skills for a variety of audiences

• Enthusiasm for and ability in synthesizing large amounts of information and identifying key findings

• Team building skills along with deliverables.

• Have strong project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously.

• Have excellent problem-solving and a logical, analytical skilled approach while interpreting the numbers and an impeccable business judgment.

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